I’m not crying, you’re crying — tears of joy, that is. Powerhouse couple Beyoncé and Jay-Z has us in our feels in their new campaign video with Tiffany & Co. The much-anticipated film, About Love, unveils the story of the Carters’ romance and intimacy even when physically distant.
Filmed by renowned director Emmanuel Adjei, the romantic campaign showcases Queen Bey in an assortment of dazzling Tiffany & Co. jewelry pieces. Still, there’s one piece that stands out among the rest, the Tiffany Diamond. With an estimated $30 million price tag, the yellow diamond is the piece de resistance. The diamond is so precious to the luxury jeweler that it’s only been worn by four famous women — Audrey Hepburn, American socialite Mary Whitehouse, Lady Gaga, and now, Beyoncé Knowles.
The first sight of Knowles in the Tiffany Diamond was back in August when the brand first announced the About Love campaign. The celebrity couple posed together alongside yet another rare sight — a 1982 Jean-Michel Basquiat Equals Pi artwork that had never displayed to the public before.
You can’t help but undoubtedly feel the chemistry between the two music legends as you watch the film. Beyoncé sings a rendition of the classic song “Moon River” which first released in 1961 thanks to the film Breakfast at Tiffany’s — how fitting.
With already such a major style moment released today, we can’t help but wonder what jewels Beyoncé will wear this evening at the Met Gala, though something says it’ll definitely be Tiffany & Co. Watch the new Tiffany & Co. About Love campaign with the darling couple and make sure to have a tissue handy.
