In case you needed a reminder that this is Beyoncé’s world and we’re just living in it, the singer’s unveiled the next Ivy Park x Adidas collection — and it’s epic. The second, AKA “Drip 2,” officially drops on October 30. Judging from what we’ve seen so far, we’re confident that it’s going to sell out faster than it takes to say, “Hold up.”
The collection is named “This Is My Park” and, according to the brand, the line’s inspired by “inner beauty, strength, and resilience.” For a better understanding of what that actually means, please hit “play” on the Grammy award-winning singer’s viral video campaign. It’s next-level badass and Blue Ivy even makes a special appearance.
“‘This Is My Park’ pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, and always inclusive,” says the brand. In Queen Bey’s world, this concept takes the form of runway-ready tracksuits paired with heels and curve-hugging unitards fit for yoga and maybe even the club. There are also chic-as-hell pantsuits and street style-approved sweat sets. Oh, and there are so many fanny packs. Do get the fanny pack.
The first Ivy Park x Adidas collection launched this past January. In an interview with Elle at the time of its launch, Beyoncé said,” “I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.” This theme is present in her second launch, too, as she refuses to let her athleisure collection be defined as traditional.
Besides celebrating versatility, this collection is perfect for the fashion lover who wants to stand out. It embraces color in full-force, with styles in eye-catching neons, rich greens, and bold reds. There are even matching accessories like bucket hats and beanies so that you can, quite literally, wear Ivy Park x Adidas from head to toe.
Beyoncé initially announced that she was launching Ivy Park in 2014, but its first collection didn’t drop until 2016 and was a joint venture with British fashion retailer Topshop. But in 2018, they parted ways and, not long after, she announced a partnership with Adidas.
She shared news of the partnership with the world in April 2019. “This is the partnership of a lifetime for me,” she said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business.”
Her first collection sold out in hours, and many Ivy Park x Adidas fans are still disappointed. “OK, but girl, is it gon be enough for everyone? Cuz I don’t have any of the first drop,” one fan commented on Beyoncé’s IGTV video.
Others are begging the hitmaker for a PR package, which caused quite a stir on social media last time around. Beyoncé sent a bunch of celebrities massive trunks full of the Adidas x Ivy Park line, including, Zendaya, Kendall Jenner, Cardi B, and the long list goes on. Oh, what we would do to be them.
