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The White Lotus will continue to take viewers around the world in season 3. It was officially announced this week that the next season of the HBO smash-hit satirical comedic anthology series will take place in Thailand, and we’re hoping for many great style moments from Thai fashion designers on screen.
When the show was set in Italy in season 2, the cast wore pieces from the country’s notable designers. For example, Jennifer Coolidge’s character Tanya McQuoid embodied the Mediterranean spirit of the second season’s location, wearing a romantic two-toned salmon pink chiffon wrap dress from Italian fashion house Dolce & Gabbana, while Aubrey Plaza’s Harper evoked “la dolce vita” in a colorful baroque tile printed Dolce & Gabbana corset bustier.
Known for its tropical beaches, grand royal palaces, ornate temples and ancient ruins, Thailand has produced esteemed fashion designers like Phillip Lim, Thakoon Panichgul, Koi Suwannagate and more. As we expect our new brigade of ultra-wealthy clientele checking into The White Lotus to adopt the style of the country, we’re taking a closer look at Thai designers and luxury labels likely to hit the screen.
Flynow
Flynow began as a small womenswear collection in 1983 before evolving into one of Thailand’s first fashion labels to have international recognition. Imbued with an avant-garde sensibility, smart, sophisticated silhouettes are essential to Flynow’s brand DNA.
Disaya
Founder and creative director of her namesake label Disaya, Thai fashion designer Disaya Sorakraikitikul burst onto the scene in 2004 with her lingerie line Boudoir by Disaya that eventually evolved into her main eponymous collection comprising of chic ready-to-wear and costume jewelry. After spending some time training in London, the city rubbed off on the designer. Now, the label is known for its British practicality, melded with quintessentially Thai embellishments. Among her most recognized pieces is the dress Amy Winehouse wore on the front of her Back to Black album cover, that fetched a whopping $53,000 at a London auction in 2011.
Thakoon
Thai-American fashion designer Thakoon Panichgul began his career as a fashion writer before debuting his namesake line Thakoon in 2004, quickly becoming a fan-favorite of celebrities from Sarah Jessica Parker, Demi Moore and Rachel Bilson. Even Michelle Obama championed his designs during the Democratic Nomination of 2008. He’s collaborated with brands such as Mango, Gap and Target over the years, and is continuing to find success in his direct-to-consumer line.
Phillip Lim
Chinese-American designer Phillip Lim’s parents immigrated to America from Thailand during the Cambodian genocide in the 1970s. After debuting at New York Fashion Week in 2005, 3.1 Phillip Lim was born out of friendship between co-founders Lim and Wen Zhou. Lim went on to win the CFDA Award in 2007 for Emerging Talent in Womenswear, the Council’s Swarovski Award for Menswear in 2012, and the Accessories Designer of the Year in 2013.
