Tag Heuer, 29mm Carrera Date Automatic Watch in 18k 5N Rose Gold and Steel with Eleven 0.088k Diamonds on Mother of Pearl Dial, SHOP NOW

A racing icon was born 60 years ago. In 1963, Jack Heuer, the great-grandson of the brand’s founder, created the TAG Heuer Carrera timepiece, a watch inspired by the Carrera Panamericana Mexico road race — one of the most dangerous events in the world.

A The design captured the romance and risk of the sport, and it became beloved by racing legends and sports-car enthusiasts alike. The watch continues to stand the test of time thanks to its modern design and ultra-legible dial.

The Diamond Jubilee of an icon is a fitting reminder that year after year, the TAG Heuer Carrera shines brightly.

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