Credit: Wildfang

Every June we celebrate Pride month and the importance of individuality, inclusivity, and diversity. Companies release Pride-themed collections, decorate storefronts, and change social media icons to display the colors of the rainbow in support of Pride. This month, GRAZIA USA is highlighting our favorite sustainable LGBTQIA+ brands that not only give back to the community, but give back to the environment as well. 

Beauty brands like We Are Fluide and Noto are sustainably made with all-natural ingredients and designed to create a safe space for LGBTQIA+ people to look and feel their best. Jewelry brands such as Automic Gold and Black Queer Magic utilize recycled metals and gemstones, while focusing on representation and the LGBTQ+ community. Official Rebrand and Wildfang not only create sustainable clothing from pre-existing materials, but blur the lines between what menswear is and what womenswear is, taking a genderless fashion approach. Find out more about each brand, below.

We Are Fluide 

Credit: We Are Fluide

We Are Fluide‘s mission is to be inclusive to all gender types, and show the importance of self-expression. The Brooklyn-based beauty brand wants to be a platform to “amplify the voices of queer and gender expansive identities,” as written on the site. By showcasing queer beauty, “we hope to inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression.”

We Are Fluide creates all of its products using vegan ingredients free of harmful chemicals. For the month of Pride, one of its bestselling items, the “Universal Liner,” is being sold as a bundle in multiple colors. 

Pride Liner Bundle, via Fluide. SHOP NOW


Credit: Noto

Noto was founded by queer makeup artist, Gloria Noto, who has put LGBTQIA+ rights and activism at the forefront of Noto. The brand’s line-up is gender fluid and clean, with a focus on sustainability. It manufactures its products with ethical practices as well as through regenerative farming. Noto’s packaging is also biodegradable and made of recycled plastics, glass or metals. 

Noto gives back to the community by donating 100% of the profits from one of its best-selling products, the “Agender Oil,” to charities such as Planned Parenthood, The Trevor Project, and many more LGBTQIA+ communities. Currently, the brand is doing a Pride special which features the Agender Oil as well as a reusable tote made from recycled plastic bottles in its Pride Kit.

Pride Limited Edition Kit, $59, via Noto. SHOP NOW

Automic Gold 

Credit: Automic Gold

Automic Gold is a queer-owned jewelry brand based in N.Y.C. that creates jewelry made from reclaimed gold and arrives in recyclable packaging. Automic Gold was designed to be genderless jewelry and inclusive to all people of all sizes. According to the website, less than 1% of US businesses are LGBTQ owned while only 0.02% are owned by transgender people. “This is why we want to show an example that transgender, queer people can start and lead successful companies.” 

In addition to blurring gender lines with its inclusive collections, the brand works with models of all sizes, ages, races, and genders, and offers ring sizing ranging from 2 to 16. 

Among the brand’s collections, which includes wedding and customizable pieces, a pair of gold mini huggie hoop earrings are always a best-seller.

Mini Seamless Huggie Hoops, $79, via Automic Gold. SHOP NOW

Black Queer Magic

Credit: Black Queer Magic

Black Queer Magic features handmade jewelry created by Vanessa B. Miller, a.k.a. Vee, a self-taught artist who gives back to the queer community through jewelry making workshops. Vee is passionate about Diversity, Equity, and Inclusion (DEI) advocacy and through the brand, “merges their love of community activism, creative wellness, and jewelry fabrication.”

Black Queer Magic specializes in gems and metals that are made to last. A lot of the products are size inclusive and made to order with metals such as sterling silver, brass, or copper to prevent overproduction and promote each product’s uniqueness.

One of Black Queer Magic’s most unique pieces is the “Cowrie Ring” which is a cowry shell secured into the metal of your choosing. 

Cowrie Ring, $120, via Black Queer Magic. SHOP NOW

Official Rebrand 

Credit: Official Rebrand

Official Rebrand was started by MI Legget, a New York based, non-binary artist, who is redefining the meaning of upcycled clothing by taking discarded deadstock clothing and giving it new life by painting, patching, seaming, and more. Each item of clothing is unique, and the transformation process celebrates the fluidity of identity. 

One of the best-selling items on Official Rebrand’s site is an old fisherman hybrid shirt-jacket that has been refreshed with pink stitching. 

Pink Rework Deadstock Fisherman Button-Down, $62, via Official Rebrand. SHOP NOW


Credit: Wildfang

Wildfang clothing is a queer-run, female-founded business that was created with the intention to change the way we see womenswear and menswear. Wildfang is committed to sustainability by limiting waste whenever possible, using recyclable packaging, and has just recently declared it’s going carbon neutral this year. 

In addition to sustainability, Wildfang gives back to the community. Since launching in 2012, Wildfang has given over $650,000 to organizations such as Planned Parenthood, ProjectQ, ACLU, Girls Inc., and more. 

Wildfang creates practical, essential, everyday clothing for every gender (including a signature blazer) so everyone can look and feel their best.

Empower Tux Blazer, $188, via Wildfang. SHOP NOW