Pride month is here and like years’ past, brands are showing their support and allyship to the LGBTQ+ community. But which are going beyond rainbow-stylized collections and stepping up to fully support the community? We’re rounding up fashion brands giving back to important causes in significant ways.

Some are making hefty donations to LGBTQ+ organizations, like COS and Levi’s. Others are bringing the community together, like Coach, which kicked off Pride by not only releasing a Pride-themed collection (with proceeds supporting the Hetrick-Martin Institute, the Point Foundation, and CenterLink Community through The Coach Foundation), but also threw a bash at the iconic West Village institution The Monster, to celebrate the power of allyship in a place where everyone can be their authentic selves.

So whether you’re searching for a look to wear to your local Pride march, or hitting the beaches of Fire Island, why not shop with purpose? Below, GRAZIA USA rounded up the brands that are doing the work in supporting the LGBTQ+ communities. Be sure to check back, because we’ll be updating all month long with brands launching Pride initiatives.

The Blonds

The luxury apparel brand has partnered with Motorola Razr to launch a limited-edition accessory collaboration with 100% of proceeds benefiting New York City Gay & Lesbian Anti-Violence Project. The proceeds will go to support AVP’s mission of empowering lesbian, gay, bisexual, transgender, queer, and HIV-affected communities and allies to end all forms of violence.

BOSS

BOSS launched a limited-edition collection that pays tribute to the exceptional musician, game-changing performer, and inspirational icon Freddie Mercury. The capsule contains statement essentials printed with black and white photos of some of his renowned performances. Each is accompanied by his autograph or a specially created combined BOSS logo and autograph motif. The brand will be donating a portion of proceeds to a charity of the estate’s choosing.

MCM

MCM partnered with #FashionTok sensation and friend of the brand Everett Williams to curate an assortment of MCM must-haves from the new accessories range for Pride Month. A portion of proceeds will be donated to support LA Pride / Christopher Street West (CSW), an organization that has been an active voice for the LGBTQ+ community for over 50 years furthering diversity and fostering equity and inclusion. To celebrate the collaboration, MCM and Everett hosted a L.A. bash with fellow MCM friends Bloom Twins, Bec Adams, Cameron Silver, Cylus Sandoval, Jordun Love, Model Roz, Zahara Davis, Ziggy Mack Johnson, and more.

ALTU

ALTU is by the womenswear designer Joseph Altuzarra, that launched in December. The “genderful” label aims to “encompass the plurality of an individual’s presented identity, and encourages positivity within the spectrum of gender presentations and expressions.” ALTU will be donating 10% of the sale proceeds to GLSEN.

Roxanne Assoulin 

In honor of Pride month, Roxanne Assoulin is partnering with The Ali Forney Center, the nation’s largest non-profit organization, providing shelter and healthcare services to LGBTQ+ youth experiencing homelessness in N.Y.C. Until June 22, the brand will donate 100% of proceeds from the Somewhere Over The…Bracelet to AFC’s Welcome Home Campaign.

Coach

The Coach Foundation is continuing its year-round donations to the Hetrick-Martin Institute and the Point Foundation, two organizations dedicated to supporting LGBTQ+ youth. The brand’s partnership with CenterLink Community of LGBTQ Centers helped with the launch of a digital support tool for queer teens to explore and affirm their identity called IMI. In addition, this year, Coach hosted a kick-off party at The Monster hosted by Coach friends Saucy Santana, Benny Drama, and more stars featured in its “Go All Out For Pride” collection campaign.

COS

In celebration of Global Pride 2022, COS presents Love For All. This limited-edition collection features three unique designs made in collaboration with creators from the LGBTQIA+ community: performance poet, trans-visibility campaigner, and model Kai-Isaiah Jamal, artist and creative director Zipeng Zhu, and musician and award-winning actor SOKO. $47 from each Love For All garment sold will be donated back to The Trevor Project, with a minimum commitment of $50,000.

 

Montserrat

To kick off Pride, the cult-fave signature silk sets brand, Montserrat co-hosted an intimate dinner at Katsuya in Hudson Yards with non-binary queeranian tastemaker Cyrus Veyssi. Instead of guests taking home a goodie bag at the end of the night, Montserrat gave each guest the gift of giving back. The brand committed to donating $250 per guest to an LGBTQ+ charity of their choosing. 

Adidas

In addition to the sportswear brand’s ongoing, year-round donations to Athlete Ally and Stonewall UK, Adidas has collaborated with Australian artist Kris Andrew Small on a colorful collection of shoes and accessories for its pride collection this year. 

The Webster

Luxury retailer, The Webster launched an exclusive partnership with revived French heritage brand Courrèges. The capsule pulls from the brand’s archives and repurposes the garment through a prism of monochromatic colors representative of the LGBTQIA+ flag. The capsule also includes two unisex T-shirts that The Webster will donate 100% of the proceeds to NO DRAMA, a social platform that champions creativity and acceptance in the queer culture while creating a safe space for them to express themselves.

AMI

AMI partnered with Tom Daley for an exclusive collaboration in honor of Pride Month. The British gold medal-winning Olympic diver knitted two sweater designs for the capsule. The first, the Ami de Coeur Rainbow Jumper, features a hand-embroidered Ami de Cœur logo, in an alpaca and merino wool blend. The second knit is a Cropped Cable Jumper, based on an AMI runway piece, with a cropped body and elongated arms. Each design will be available at different events.

The Rainbow Jumper will be sold to the highest bidder at an online auction on drouot.com through June 14. The Cropped Cable Jumper will be sold through an NFT sale with 500 NFT packages. Twelve of them will randomly comprise exclusive prizes: including the Cropped Cable Jumper, another has an invitation to the AMI Spring-Summer 23 Fashion Show, and 10 of them include a Tom Daley Knit Kit. 100% of the proceeds from both sales will go to the British charity Kaleidoscope Trust.

Levi’s

The denim brand was one of the first to donate proceeds to the first AIDS clinic in the world. This year, Levi’s is continuing its allyship with its annual donation of $100,000 from the Pride collection to OutRight Action International, which strives to advance human rights for LGBTQ+ people.

Banana Republic

For the month of June, Banana Republic is making a donation of $25,000 to the Gender Cool Project, a youth-led organization aiming to replace misinformed opinions with positive experiences by featuring transgender and non-binary youth who are thriving. In addition, the brand has commissioned four LGBTQIA+ artists, Serge Gay Jr., Andy Bellomo, Parisa Parnian, and Marcos Chin, to create unique pieces incorporating vintage Banana Republic garments. Banana Republic will showcase the one-of-a-kind works of art across the country in the windows of their Grant Avenue location in San Francisco, Rockefeller Center in New York City, Aventura in Miami, Michigan Avenue in Chicago, and Century City in Los Angeles stores.

Dr. Martens

Dr. Martens Pride dropped a pair of gender-neutral shoes with the Pride flag motif and matching socks. The brand has also pledged $200,000 to The Trevor Project a part of a year-long annual partnership.

Savage x Fenty

The Savage X Fenty Pride collection (like its core collections) celebrates fearlessness, confidence, and inclusivity. The label continues to disrupt and redefine the lingerie market by offering an extensive assortment of fashion-forward lingerie, underwear, and sleepwear at accessible price points for everybody. In addition, the brand donated $250,000 across five charities including, the Audre Lorde Project, the Caribbean Equality Project, INC., GLAAD, TransLatin@ Coalition, and Trans Wellness Center.

Ralph Lauren

Ralph Lauren is donating proceeds 25 percent of proceeds from the Pride collection to Stonewall Community Foundation, a charity that supports the LGBTQ+ community, including communities of color and transgender, gender non-conforming, and non-binary people. This year, the Pride campaign also includes an interview series with LGBTQ+ leaders.

J. Crew

In addition to creating a rainbow-filled Pride collection, J.Crew is donating to PFLAG, the first and largest organization for LGBTQ+ people, their parents and families, and allies.

Saks Fifth Avenue

On June 9, Saks hosted a Pride Variety Show party with special performances by Fire Island actor Joel Kim Booster and RuPaul’s Drag Race stars Scarlet Envy and Jan Sport at Le Chalet at L’Avenue at Saks. The evening celebrated the partnership between Saks and the Stonewall Inn Gives Back Initiative. The event follows the launch of the Saks Pride Month campaign, titled “Show Your Pride,” which celebrates the LGBTQ+ community, spotlighting notables and their stories. Saks’ partnership with SIGBI continues for the fourth consecutive year, with a cumulative donation of $245,000. 

Converse

More than 50 creatives from Converse’s LGBTQIA+ community around the world, from Detroit to Seoul, contributed their creativity and Found Family stories to Converse’s Pride campaign. Together, their stories — told through photographs, written letters, and art — were curated into a digital gallery, which is now on display at Converse.Gallery/found-family/.