Courtesy Snif

South Beach’s buzziest new hotspot, the retro swim club Strawberry Moon at the Goodtime Hotel, just got its own signature scent to bring its “goodtime” energy everywhere you go.

With notes of jasmine, citrus, bergamot, pink pepper, iris, amber woods, and leather, the new unisex spritz Snif Strawberry Moon evokes the fruity, fresh, and fun vibes of its namesake location.

“We like to say Strawberry Moon is Miami personified,” said Snif co-founder Bryan Edwards. “When formulating, we were interested in creating something that would carry people through their ideal day in South Beach, but really it’s for anyone looking for a good time. It’s for pool-side, or a day at the beach, a night out — it’s good times in a bottle.”

Courtesy Snif

“We wanted the scent experience to be bright and vibrant, like the place that inspired it,” added Snif co-founder Phil Riportella. “It’s retro, it’s chic and lively, and classic  — everyone knows it’s the place to be. By working with David Grutman, and the team at Strawberry Moon, that’s exactly what we’ve accomplished. We couldn’t be more proud and excited for people to try it.” 

Pre-order Snif Strawberry Moon now at