Coming from Orange County to the old whaling town of Sag Harbor, the Southern California-based brand, St. John, arrived in the Hamptons just in time for high summer. On Friday July 29, the timelessly chic label hosted an exclusive shopping experience to celebrate its Pre-Fall 2022 collection, with a trunk show in the Hamptons alongside GRAZIA USA.
St. John brought out locals and city dwellers alike to the Sage and Madison boutique hotel. The venue couldn’t have been any more perfect for St. John’s latest collection, set to appeal to a younger, sophisticated crowd. Much like the brand, Sage and Harbor symbolize the “old” and peaceful way of life of the Hamptons but with a refreshing twist.
Fashion and travel influencers, Jenny Cipoletti, card game creator Serena Kerrigan, and Naturium Skin founder Susan Yara were all on-hand, as well as L.A. beauty influencers including PHLUR founder Chriselle Lim and MAKE founder Carrie Barber.
Structured lightweight knits, sequin trousers, tweed cardigans, and bandeau tops (a hit of the event) greeted guests as they arrived in the intimate boutique space. To keep guests cool on the sweltering summer day, Whispering Angel rosé was flowing while they browsed and shopped the exciting new collection, while Beyoncé’s new album, Renaissance, played on loop. Myself and GRAZIA USA‘s market editor Shelby Comroe offered exclusive style consultations for guests to “get the look” or create bespoke outfits that catered to each individual and their particular sense of style.
In the next room, Cameron Silver’s iconic L.A. vintage boutique Decades hosted a summer residency that guests also browsed to see which signature St. John pieces could pair well with one of Silver’s one-of-a-kind vintage finds. After looking through the garments and playing dress-up, the guests stuck around enjoying decadent lobster rolls and caviar while checking out the latest GRAZIA Gazette: Hamptons edition featuring cover star Alexis Ren.