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The trend had already emerged clearly with the fall-winter 2023-24 fashion shows: soft goth makeup is (again) the look of the moment.

“It’s a micro-trend that exploded in the past thanks to the series ‘Wednesday’ (on Netflix, starring Jenna Ortega, editor’s note) and, a bit like the crying makeup trend, allows you to enhance sensitivity and individuality without any embarrassment or fear,” says Michele Magnani, Global Senior Artist at MAC Cosmetics.

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What are the features of soft goth makeup? Nourish your style with shadows, matte finishes, and dark lip hues like brick red or burgundy, even deep black. Blend black eyeliner along the eye contour for added flair. The complexion is strictly pale (even if luminous).

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Eyeliner has the power to create a significant impact, and the eyes attain depth through a soft version of smokey eyes, which gracefully stole the spotlight on the runways of Milan Fashion Week.

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Explore diverse beauty trends: opt for casual styles with burgundy to dark brown tones for sophisticated, romantic finishes.

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Discover a refined take on smokey eyes—intimate, elegant, and lighter. Explore a new version that exudes sophistication with subtlety. Evident nuances, subtle yet deep, avoid excess pigment, offering a seductive charm without overwhelming commitment. Soft smokey eyes: easy to create and versatile for every eye type and occasion, offering a dual advantage.

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And then, if necessary, it can transform into a classic smokey eye by doing just a few extra steps.

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Don’t hesitate to play around with your eyeshadows to discover which style fits you best!

*Curious to discover soft goth makeup and all the other makeup trends?*

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