Gone are the days when we would solely use Instacart for same-day frozen pizza and ice cream delivery. Now, you can order your favorite mascara and night cream with the option of receiving them at your door within an hour, thanks to the grocery delivery service’s partnership with Sephora.
Instacart and Sephora are a match made in heaven, in our professional opinion. It’s a new option for beauty lovers who are hesitant to shop in-store amid the COVID-19 pandemic. It’s also ideal for those who just can’t bear to wait another day for their glam essentials to arrive in the mail.
While Instacart’s brand name promotes the idea of getting your items instantly, there’s the option of scheduling your order a few days in advance. Hot tip: This is a great way to send a gift to a makeup-loving friend if you can’t see them face-to-face.
The best part of all is that prices are the same in-app as they are in store. All you need to pay for is Instacart’s standard delivery fee of $3.99 for same-day orders over $35. Fees vary for one-hour deliveries and those under $35, but it’s likely worth it if you’re in a pinch.
Sephora and Instacart announced the partnership on September 24, but it was initially limited to select locations in California and Canada. Now, it’s expanded nationally to more than 400 stores across the United States. The service is available to anyone who lives within a 30-minute drive from the beauty retailer.
“Instacart has become part of the household rhythm for people across North America looking to have the groceries and goods they need delivered same-day from the retailers they know and love. For many people, the essentials they need go beyond fresh food and pantry staples and, over the last few years, we’ve seen an increase in customer demand for personal care, wellness and beauty products,” Chris Rogers, vice president of retail at Instacart, said in a statement.
This news comes at the heels of two other Sephora partnerships that launched this past summer. Last May, the retailer teamed up with Klarna to offer shoppers financial flexibility. Customers can select this option at checkout to pay for products in equal installments with no interest. In other words, this service makes paying for that Dyson Airwrap Styler a lot less intimidating.
And in June, Sephora was the first beauty retailer to enable Instagram’s Checkout feature. How it works is you can virtually shop the brand’s Instagram feed without even leaving the app. It’s kind of dangerous for your shopping addiction, but hey, we have bigger things to worry about.
