Sarah Jessica Parker in New York City. (Photo by Jamie McCarthy/WireImage)

Recently, Sarah Jessica Parker has been speaking openly about aging, notably after photo of her without makeup, and her gray hair slicked back in a braid circulated in the news last summer. In a new interview with Allure, fans and friends told Parker that she is brave for going gray to which she responded “Please, please applaud someone else’s courage on something!”

Parker does not believe that going gray and aging is brave, it’s more a part of life. In the same interview, she said, “I just don’t understand why I’m supposed to be spending that much time thinking about it.” Parker added, “It’s not that I’m purposefully dismissive or delusional. But I don’t really ponder it. There’s been far more peripheral chatter about my time spent on earth than I’ve spent thinking about it myself.”

According to the outlet, Parker has been working on a new campaign with RoC Skincare that has been built upon research surrounding women’s mental health and aging. A study featuring 600 women focused on how they felt about getting older was spearheaded by Dr. Daisy Robinton, a cell and molecular biologist. The results according to RoC: “90% of women are anxious about aging, and the number-one driver of that anxiety is related to the way they look.”

The campaign is called the #LookForwardProject as a working attempt to shift societies outlook on aging. RoC and Parker teamed up to curate a gift set of Parker’s favorite products, such as the Hydrate + Plump Serum Capsules, Hydrate + Plump Eye Cream, and the Hydrate + Plump Moisturizer with SPF 30. The profits of the sales will go to the nonprofit, SeekHer, that specializes in women’s mental health.

Parker spoke to WWD about the new campaign saying, “I liked this because it’s much more about how you feel your best, not the way other people think of you, but how you actually feel about yourself.” She added, “I’m not delusional that time keeps marching on. I look like I look, and I’m not willing to contribute a lot more than this. So let the chips fall where they may, and people can have their opinions.”

The products are available to shop now on their website, and the first few months of profits will go completely towards SeekHer.

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