To say that Jimena Garcia is a brow whisperer is an understatement. With an impressive rolodex of A-list clients and studios in New York, Los Angeles and Paris, Garcia is so much more than a brow groomer. Garcia initially had a career in art history at The Metropolitan Museum and Parsons School of Design. That art background led to the study of people’s faces, and now Garcia uses her keen eye to create a natural and individual aesthetic for each client.
Garcia is a bona fide artist, avoiding trends and considering each individual visually and aesthetically to create a unique, “enhanced natural” look for each client. “I studied art history and fine arts, developing an eye for aesthetics that naturally led me to appreciate the human face’s design — its balance, contrast, form, movement, and proportion,” Garcia tells GRAZIA USA. “With brows, I found my niche. My approach, rooted in my background in art history, focuses on enhancing each individual’s natural beauty. I consider details like facial structure and lifestyle to create custom brow treatments that amplify and align with the uniqueness of every client.”
Each appointment with Garcia begins with a discussion about brow goals, and then the artistry begins using a variety of techniques including waxing, tweezing and massage. The results are natural and transformative at the same time. (As a longtime client of Garcia, I can attest to this personally.) So how did Garcia become one of the most in-demand brow artists in the world and the first-ever Brow Artist for the House of Chanel?
“As an artist and entrepreneur, my journey didn’t start in a conventional sense,” Garcia says. “Being an artist is not just what I do; it’s a core part of who I am – a state of being.” Garcia explains that she has always been an artist. “My upbringing, marked by being born in Sydney, Australia, to Colombian parents, raised in New York, nurtured this. My journey has been a labor of love, where commitment and passion intertwine.”
What started as an exploration of talent and skills naturally evolved into a business. “It wasn’t a planned trajectory but an organic growth process, sprouting from the seeds of my artistic capabilities and nurtured by my entrepreneurial spirit,” says Garcia. “On my journey, both professionally and personally, I adopt an approach that is deeply intuitive, guided by a sense of manifestation that is uniquely my own. !is process doesn’t adhere to strict rules or practices. For me, manifestation is about staying in tune with my inner self, aligning with my needs, desires, and aspirations. It involves gaining clarity about what I want or envision for my future, and then trusting my instincts to guide me towards those goals.”
Now with a bicoastal presence – in New York City at her Soho studio and Atelier Beauté Chanel and in LA at Ricari Studios – along with seasonal pop-ups in Paris and Sag Harbor as well as regular trips to Colombia, Garcia is set to continue the growth trajectory. “Now, the plan is to expand this scope even further,” says Garcia. “My goal is to deeply engage with various beauty cultures and perspectives. I want to create tools and products that are not just innovative but are also inspired by the unique needs I encounter in different regions. This approach isn’t just about expansion; it’s about participating more actively in my industry and contributing meaningfully.”
