Happy Prime! No, that’s not a typo. Obviously, we’re all gearing up to celebrate the LGBTQ+ experience at Pride festivals and virtual events around the country this month. But Amazon is trying super hard to make June all about Prime Day as well. Today, the mega online retailer—which, let’s not forget, also worked super hard to stop its employees from unionizing earlier this year—announced its newest Prime Day offering, the Prime Day Show.
Presented by Amazon Music, the three-part series is described as an “immersive musical event” featuring Billie Eilish, H.E.R. and Kid Cudi. From the sound of it, this isn’t going to be your standard showcase. Instead of filming a mini-concert set, each performer will get a half-hour episode devoted entirely to transporting viewers to a different captivating locale and transforming it with their music.
For Eilish’s episode — which she also co-directed — the 21-year-old phenom takes us to Paris, where she’ll take over the streets for a series of “cinematic” performances of songs from her upcoming sophomore album Happier Than Ever.
H.E.R., meanwhile, brings the historic Dunbar Hotel back to life. Once the epicenter of L.A.’s Black culture in the ’30s and ’40s, H.E.R. reimagines a contemporary version of the iconic institution via songs from her album Back of My Mind.
Not content to stay on earth, Kid Cudi blasts off with the help of the International Space Orchestra. His episode blasts off into the Milky Way, with the orchestra consisting of space scientists performing cuts from his 2020 album Man on the Moon III.
And that’s not all! In addition to the Prime Day Show and an official accompanying playlist available to Amazon Music subscribers starting today, Amazon is also releasing a line of exclusive Billie Eilish merch! The exclusive T-shirts, sweatshirts, accessories, etc. will be available when the show drops on June 17.
