UGG x Telfar

If you don’t own a Telfar Shopping Bag, you likely want one. And if you do own one, then we’re willing to bet that you want (er, need) another. After all, it’s one of the most popular products in the world right now, and demand for the brand has shockingly increased amid the COVID-19 pandemic. It doesn’t look like the Brooklyn-based label’s popularity will decrease any time soon, especially since the highly anticipated UGG x Telfar collab is almost here. Well, sort of.

Telfar gave its Instagram followers its first look at the collection on Tuesday, November 24. They shared a photo spotlighting its holiday campaign, which features a reimagined version of the Mini Shopping Bag and Medium Shopping Bag in chestnut shade with fuzzy shearling trim resembling the classic UGG boots you used to wear religiously. Obviously, it’s time to pull those out of your closet.

So far, we’re obsessed. As announced this past September, the line officially drops in 2021 with ten pieces total across footwear, apparel, and accessories. The two bags featured in the holiday campaign will be available to pre-order starting Monday, November 30 at 9 AM EST, for 24 hours only. If you want one, we highly recommend that you place your order as close to the launch time as possible.

The only downside is that your bag won’t arrive until somewhere between March and Juneteenth 2021. Nevertheless, we know that won’t stop, well, anyone, especially because the brand has made it perfect for gifting this holiday season. Every shopper will receive a holiday card delivered before Christmas Eve so that you can give it as a present for someone (very) special.

UGG x Telfar Holiday Card
The UGG x Telfar holiday card shoppers will be sent after purchasing an item from the limited-edition collab.

‘We know that is a long time to wait,” writes the brand in an Instagram caption. ‘But these bags are insanely adorable and will sell out in minutes.” Prospective Telfar Shopping Bag-buyers are well aware that they’re not exaggerating. Its bags, available in small, medium, and large, are almost always sold out on its website. Every time there’s a new drop, they sell out in what feels like seconds.

As for the rest of the collection, we’re not entirely sure what’s in store. We do know that there’s a fabulous bedazzled T-shirt combining the brand’s two logos, and potentially more items teased in the OG collaboration announcement.

If you’re new to the brand entirely, Telfar is a genderless label founded by Black Liberian-American fashion designer Telfar Clemens in 2005 — when he was still a student at Pace University. He unveiled his now internationally famous vegan leather shopping bag in 2014 and took home the CFDA/Vogue Fashion Fund award in 2017.

“The bag was actually the first thing we did with the money from the [CFDA/Vogue] Fashion Fund, so it means a lot to us,” said Clemens in an interview. “We designed it years ago but with that investment we were able to make it right — and in quantities — and it sold out immediately. Then we made more and they sold out in a weekend. And again a third time.”

According to the global search platform, Lyst, demand for the bag has recently spiked 270 percent. Three shades of the bag even launched on Amazon in four colors, but quickly sold out — proving that no matter where the Telfar Shopping Bag is sold, it will be impossible to keep them in stock.

thoughts?