Fresh off a spectacular moment at the 2022 Winter Olympic Games in Beijing—when Team USA snowboarder Julia Marino medal-ed in her Prada Linea Rossa gear—Prada today announced its collaboration with Ubisoft to integrate Prada Linea Rossa into Riders Republic, effective immediately.
Riders Republic is a multi-player sports game featuring mountain biking, wingsuit flying, skiing, and snowboarding—and, since its launch by Ubisoft late last autumn, has become a runaway hit in the gaming space. From today, players can choose to custom-outfit their characters in select Prada Linea Rossa looks—including the brand’s signature ‘The Flame,’ ‘Wild Stripes,’ and ‘Camouflage Rock’ prints—and gear, including skis, snowboards, and bicycles.
