It is a new year and soon there will be a new United States president, but everything else kind of feels the same. One thing that definitely hasn’t changed so far in 2021 is we are all still living in sweatpants.
To help make our work from home culture just a little more chic, Australian actress, Phoebe Tonkin, got into the loungewear game this past fall, launching her own fashion brand Lesjour!. Inspired by her own stay-at-home experience during the pandemic, the collection includes pants and tops with relaxed yet refined silhouettes, all priced at $198 and meant to be mixed, matched, and layered. Each item comes in three colorways with sizes ranging from XS to XXL.
“I was changing four times a day, but everything was a weird version of pajamas,” Tonkin told WWD. “I wanted something that felt as cozy and comfortable as sweatpants, but was more polished, tailored and refined.”
The collection is made of EcoVero, a renewable material comprised of wood and wood pulp, and comes in biodegradable packaging from Better Packaging Co.
“I’m passionate about the environment and sustainability,” she said. “If I’m putting something else into the world, I have to make sure it’s durable, sustainable, that we’re doing all of the homework for the consumer so they don’t have to worry about it. When I’m buying things, I want to be able to trust what I’m spending money on is doing that work.”
Self-funded, The Vampire Diaries star started the brand, her first fashion design venture, from scratch over the summer in Los Angeles. The designs, she said, are inspired by Chanel.
“I’ve been working with Chanel for the last few years and learning by osmosis,” Tonkin said. “Chanel is incredible in that everything is so beautifully tailored, so flattering. A lot of those pieces are staples. [Lesjour!] came out of what I felt is flattering on a bunch of different body shapes. I’ve probably worn the same style for 10 years — jeans, ballet flats and a sweater. I love that classic French style. This is one step further in terms of coziness and comfort.”
THE MOCK NECK – FANCY $198 SHOP NOW
THE CARDIGAN – DISCO, $198 SHOP NOW
THE CROPPED PANT, $198 SHOP NOW
THE TUNIC – FANCY, $198 SHOP NOW
THE WIDE LEG – DISCO, $198 SHOP NOW
THE PAJAMA, $198 SHOP NOW