Today marks the launch of a cross-Australian collaboration with P.E Nation x Ksubi on a limited edition collection, marrying street-inspired activewear and local heritage denim. It only makes sense that Australian supermodel Shanina Shaik steps up as the face of the campaign which was shot from a local tourist attraction, the Sydney Tower Eye.
The 16-piece collection features a nod to the OG denim silhouettes of the ’90s, teamed with modern street-sport styles. A contemporary update on athleisure culture.
Featuring 10 denim pieces alongside lifestyle and activewear styles, the P.E Nation x Ksubi collaboration delivers oversized jersey tees; statement shearling outerwear, and a structured cutout cargo dress. Heroes of the collection include a bike short and cropped long sleeve tee set with a custom hyper-warped print — designed to be paired back with key denim pieces such as a layered denim skirt, a longline denim trucker jacket, a detached wide-leg jean and bra.
Each piece is emblazoned with custom co-branding, combining the signature Ksubi crosses and the recognizable logo from P.E Nation.
“As an Australian brand that is driven by the celebration of attitude and expression, we were excited to join forces, as we share this mindset and ambition, ” says P.E Nation co-founders Pip Edwards and Claire Tregoning. “Denim and activewear underpin the modern woman’s wardrobe. It’s an exciting proposition for two established, Australian brands to come together to take that message to the world.”
“Ksubi has always been a brand that embraces change. We have seen the worlds of denim, streetwear and activewear cross over in recent times and there’s no better example of this than what Pip and Claire have done with PE Nation. The opportunity to combine the respective DNAs of two great Australian brands at this time to produce something fresh for our markets was too good to turn down”, echoes Craig King, CEO, Ksubi.