May 12, 2021: The internet can’t stop buzzing about Miley Cyrus, and rightfully so. Besides her always-fabulous performances (her latest of which was as the guest performer on SNL), she’s the queen of serving major style moments on Instagram. While studying the Hannah Montana alum’s fashion, I’ve noticed her wearing some incredible pieces of bold, standout jewelry. Upon further investigation (hire me, detectives), I’ve uncovered that she frequently sports the Brazilian fine jewelry brand Sauer.
Gemstone expert Jules Sauer founded the jewelry company in 1941. A refugee from Nazi Europe, the late entrepreneur, credited with discovering the country’s first emerald mine in 1963, earning many awards for his life’s work in strengthening Brazil’s jewelry industry. Sauer passed away in 2017, but the company remains one of the world’s leading jewelry authorities. The company launched its North American website in the early aughts to grant jewelry lovers like Cyrus access to some of the finest baubles in Brazil.
It’s no major surprise that Cyrus takes such a fancy to the luxury jewelry brand, as it combines kitschy and playful designs with skillful artistry. The result? Unique jewelry designs featuring some of the most radiant gemstones: emeralds, aquamarines, tourmalines, and Paraíba tourmalines, imperial topaz, and opals, among others. “We appreciate Miley being such a fan of our brand,” Sauer’s creative director Stephanie Wenk tells GRAZIA via email. “We continuously aim to both update and preserve our strong DNA with an expressive, creative and unique approach!”
Reducing environmental impact is one of the label’s top priorities. “Sustainability and luxury go hand in hand,” Wenk tells us. “It is a crucial effort every industry should prioritize. It is important to our customers, and it is very important to us. Nature is our inspiration, our raw material, our greatest asset. It is our most important jewel, above all others. It is our responsibility to take care of it. Especially today, sustainable practices have been an obligation across all industries.”
How the brand commits to sustainability is by working exclusively with recycled 18k gold. Likewise, Sauer has a partnership with two organizations focused on coming up with solutions for environmental challenges: NGO Idesam and the Café em Agrofloresta project. “The main challenge for any brand regarding sustainability is changing that outdated, conventional idea that there is a somehow a trade-off between sustainability and business efficiency,” Wenk continues. “We’ve learned that it’s quite the opposite—the more sustainable, the more efficient we are.”
Ahead, shop some of GRAZIA’s favorite pieces from the label.
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