Marc Jacobs Beauty, the cult-favorite makeup brand that was discontinued in 2021, is officially making a comeback. The beauty giant Coty, which has been making Marc Jacobs fragrances since 2001, has acquired the rights to Marc Jacobs Beauty and plans to relaunch it in 2025.
The beloved beauty brand originally launched in 2013 and quickly became a favorite among celebrities and makeup lovers alike. The brand was known for its bold, colorful products and its edgy, fashion-forward aesthetic. Some of its most popular products included the Velvet Noir Major Volume Mascara, the Highliner Gel Eyeliner, and the Le Marc Lip Creme Lipsticks.
The brand’s closure in 2021 came as a surprise to many, and fans were disappointed to see it go. However, the news of its comeback has been met with excitement. Coty has said that it plans to stay true to the brand’s original DNA, while also introducing new products and innovations.
It is still too early to say what the new Marc Jacobs Beauty will look like, but fans are already eager to see what the brand has in store. Some are hoping for a return of the brand’s most popular products, while others are excited to see what new innovations Coty will bring to the table.
Whatever the future holds, it is clear that the brand has a dedicated fan base that is eager to see it return. The relaunch is sure to be a major event in the beauty industry, and it will be interesting to see how the brand fares in its second act.
Only time will tell what the new Marc Jacobs Beauty will bring, but one thing is for sure: Fans, including us here at GRAZIA, are eagerly awaiting its return!
