For the first time ever, popular Australian hat brand Lack of Color is launching a collaboration with its ultimate girl crush, Devon Lee Carlson. Launched only ten years ago, the brand has already become a cult favorite among the likes of Kendall Jenner, Hailey Bieber, Gigi Hadid and more.
The Lack of Color x Devon Carlson collaboration features three new summer hat styles: Devon Cowboy, Britney Cap (yes, named after ’90s icon Britney Spears) and a DIY bucket hat (that comes with a fun set of fabric markers to do just that.) The collection takes cheerful nods from ’90s nostalgia and California cool vibes for summertime fun in the sun. “These designs not only represent Devon’s style but are perfect for everyday wear by those who adore all that she stands for.” mentions the brand. As a bonus, each summer hat comes with a swing tag that doubles as a zero-waste daisy chain that can be used as a bracelet or anklet.
Carlson an entrepreneur in her own right of the immensely successful brand, Wildflower Cases (which has 1.3M followers on Instagram) was keenly excited when Lack of Color founders Tess Corvaia and Robert Tilbury approached her. “Working with LOC has been a blast! They’ve made me feel like part of the family and I’m so honored to be their first-ever collaboration.“ says Carlson in a statement shared with GRAZIA USA. “Everything we designed came straight from our nostalgia dreams and I’m so excited for everyone to see!”
The three styles are essential for any hat-wearing fashion aficionado. If we’ve just described you, the collection is now available to shop below.
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