Kylie Swim
Photo posted by @kyliejenner from the Kylie Swim lookbook

Kylie Jenner’s presence was affectionately missed at Monday’s “In America: A Lexicon of Fashion” themed Met Gala, but it looks like the business mogul was busy putting the finishing touches on her awaited swimwear label, Kylie Swim. After announcing Kylie Swim earlier last month with very few details but lots of excitement in a retro-themed Instagram post, Jenner is finally unveiling what we should be expecting on September 17 at 3 PM PST/6 PM EST.

Yesterday the @kylieswim Instagram shared some fiery campaign photos to rile up the excitement for today’s launch. The page also posted a price and fit sheet of the debut seven styles, so you’re more than ready once they go up on the site. Honestly, a big thank you to Kylie, considering if the brand is anywhere as successful as her kylieskin debut, they won’t last for very long, especially with a price point between $45-$85.

The soon-to-be mother of two posted this morning another shot of the swimwear range with the caption “It’s KYLIE SWIM DAY 💖 my first drop ever for @kylieswim launches TODAY at 3 PM pst on KylieJenner.com! i’m soooo excited to share this with you guys”