Kim Kardashian has been making headlines this week after sharing her advice for businesswomen in a new interview. She bluntly said “it seems like nobody wants to work these days,” while adding a few swear words as she encouraged people to “get up and work,” to which the internet reacted as expected — with lots of thoughts.
The mega-mogul appears not to be all talk though. She’s been working on expanding her SKIMS empire and is rolling out its latest development. WWD reported that the solutionswear label is expanding its business model to include two-hour delivery drop-offs. The company is starting local, launching the feature in Los Angeles where the brand is based, but if all goes well, it hopes to bring the service to other major cities within the next six months. Those with an L.A. zip code can order items online for delivery.
“I’m so proud that we’ll be able to make a deeper connection with our customers through localized, instant delivery and become more of a trusted resource for them,” Kardashian told the outlet.
In the same interview, co-founder Jens Grede said he’s “actively exploring” retail spaces for the brand but while there’s “no doubt” they’ll have a store at some point, nothing’s been decided yet.
While the initial idea of SKIMS on-the-go might seem a bit frivolous, it can help those in a pinch when dressing for a night out or you find yourself going to a spur of the moment event with the wrong undergarments on-hand. Marking the first direct-to-consumer digital brand to test out the delivery space, the business seems to be living up to its “solutionswear” name, giving people supportive undergarments every way they can.
To shop the latest styles from the brand, which includes everything from bras, underwear, shapewear and pajamas, shop SKIMS here.
