Words: Chloe Watts
Kim Kardashian-West has added another string to her bow with the beauty mogul looking to expand her KKW range into home décor. The Keeping Up With The Kardashians star hasn’t released any details on the new line yet but her company, kimsaprincess Inc filed a trademark for KKW Home with the United States Patent and Trademark Office. The application encompasses a number of different classifications including bath and shower products, bedroom and home furnishings, throws, comforters, bed blankets and a variety of fragrances including candles, reed diffusers and scented oils.
If the styling of her Hidden Hills house is anything to go by, we can expect the home décor line to be a marriage of function and art. Minimal products with accents of pale natural materials, all in the perfect proportion to make a statement in a room without taking it over.
The KKW Home line comes after Kardashian-West celebrated the one-year anniversary of her shapewear brand, SKIMS. To mark the occasion, she worked with Italian photographer, Vanessa Beecroft on an anniversary campaign that featured a number of her A-list friends including La La Anthony, Rumer Willis and Precious Lee. Kardashian-West also included eight SKIMS customers, who were invited to take part in the campaign making this campaign the first of its kind for the shapewear brand.
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“I love SKIMS because they make me feel confident and sexy.” – @SKIMS fan @addisonraee in the Fits Everybody Cami Bodysuit, Triangle Bralette, and Boy Short, restocking on Friday, September 4 as part of a special Anniversary restock of our beloved underwear. Photo: #VanessaBeecroft
With a successful beauty brand, shapewear brand and an impending home décor brand, we’re left wondering if there’s anything Kim K can’t do.