Kim Kardashian
Credit: Instagram / @kimkardashian

In an ego moment that rivaled Kanye West voting for himself in the 2020 Presidential election, Kim Kardashian had no shame when it came to her sharing one of her latest fashion choices.

The 40-year-old took to the gram on Wednesday and gave fans a behind-the-scenes look from a throwback campaign she shot for her KKW Beauty makeup which coinciding with her milestone birthday. In addition to showing off dramatic purple eyeshadow and super straight center-part hairstyle, the “Keeping Up With The Kardashians” star wore a skin-tight strapless dress printed with a photo of her own face, pouty lips and all.

“Birthday Collection Shoot,” she captioned the series of sultry snaps. “I loved this day! Slide to see this purple eye !!! Fun fact… my room growing up was all lavender and purple has always been such a pretty color to me that’s why I wanted my birthday collection to have the prettiest purple palette! @kkwbeauty Shop the bday collection now on”

Scrolling through the promotional photos on her post, it appears that the ballsy “dress” in the photo was just a piece of fabric that was printed for the occasion and draped around her body rather than an actual structured garment. But let’s face it — it was still her face.

While there’s no word on whether the reality starlet plans to create a “Kim” dress for one of her many brands, fans can still snatch up the makeup she’s wearing from the shoot. Named for Kardashian’s birthstone, the opal, the KKW Beauty Opalescent Collection, was released back in October and ranges from $12 for an a la carte lip liner to $250 for the entire bunch, which includes nine lip glosses, two lip liners and a palette of powder eyeshadows in a luxe gold case.

One thing’s for sure, Kim K is certainly feeling herself.