Keeping up with the ever-evolving trends of the fashion and beauty world, Kim Kardashian has once again taken the internet by storm. The SKIMS founder surprised fans by unveiling a stunning chin-length bob haircut — which she had initially introduced in July, only to bid it farewell shortly after — in a recent SKIMS ad on Instagram.
In the captivating video, Kardashian exudes her signature confidence wearing a fitted black T-shirt while engrossed in a conversation about her brand’s groundbreaking new Ultimate Bra. The 42-year-old described the new intimates item in the caption, stating, “This is a total reinvention of your old push-up bra to give perfect shape, lift and fit like you’ve never seen.” Drawing a playful analogy, she describes the bra as “kind of like a boob job in a bra.”
While the focus of the video is undoubtedly the groundbreaking SKIMS bra, fans couldn’t help but be captivated by Kim Kardashian’s new bob haircut. Comments flooded the post, with one person writing, “The hair!! She’s in her 1989 era.” The sentiment of approval continued to flow as someone else chimed in, “Kim I just need to say I absolutely love your hair. It suits you so well. Love it. I hope you keep this style it looks amazing on you.”
However, comparisons were naturally drawn to her older sister, Kourtney Kardashian Barker, who rocks a similar bob haircut. “Did Kourt give you permission to wear her hairstyle?,” one fan playfully questioned.
Another follower noted, “Every time I see this hair I just think of the fight with Kourtney,” referring to the infamous physical altercation between the two sisters on season 18 episode 1 of their previous E! television series, Keeping Up with the Kardashians. This takes the comparison of the SKIMS founder’s new sleek hairdo to another level, nodding to the continued sibling rivalry between Kim and Kourtney — which ultimately took center stage throughout season 3 of their current Hulu series, The Kardashians.
Kim Kardashian’s bob may have been fleeting, but its impact will undoubtedly be a lasting one. This hairstyle debut comes alongside a trend in celebrity beauty for shorter locks, as seen on fellow A-listers Olivia Palermo, Zendaya, Hailey Bieber, Elsa Hosk, and, of course, Kourtney Kardashian Barker.
While we await Kourtney’s take on Kim’s bob — as Kim allegedly yet again takes Kourt’s things “for her own” — we’ll be over here booking our next hair appointment. BRB!
