PARIS – OCTOBER 01: Kate Moss backstage the Christian Dior Ready to Wear Spring/Summer 2011 show during Paris Fashion Week at Espace Ephemere Tuileries on October 1, 2010 in Paris, France. (Photo by Michel Dufour/WireImage)

Believe it or not but another celebrity is launching another beauty brand with Kate Moss throwing her expertise in the ring to contest against the likes of wellness platforms Goop and Poosh. Overnight Kate Moss Agency announced the impending launch of Cosmoss, “self-care created for life’s modern journeys” according to social media. The news was accompanied by a black-and-white video of the retired supermodel taking a swim completely nude.

The new brand promises products that are “meticulously crafted with wellbeing in mind.” According to Daily Mailthe offering will feature face creams and cleansers to target impurities and wrinkles including exclusive products such as a Gold Nectar CBD Face Oil. There could be fragrances too with the brand’s Instagram account referring to “the Cosmoss scent recenters and completes.”

The announcement comes after British tabloids reported on rumors of a new Kate Moss brand this year. It is not known exactly what kind of price points we’re looking at but the publication – who hasn’t named a source – reported that a box of tea could cost as much as 21 pounds in the UK.

Cosmoss is being touted as the next Goop – the Gwyneth Paltrow-helmed blog and beauty brand. In the ’90s and ’00s Moss was infamous for partying and became known for the quote “nothing tastes as good as skinny feels” (which she has since addressed in an interview). It’s a polarizing move given she has also been named as the creative director of Coca Cola. Nowadays however the 48-year-old has undergone a wellness transformation, practicing yoga, sleeping eight hours each night and reportedly eats well.

Cosmoss will officially launch on September 1. Customers can sign up for updates via the newsletter, here.

thoughts?