Alo Yoga is stretching out into the skincare and wellness space. The popular California-based activewear brand recently announced the launch of “The Alo Glow System,” a botanical-powered range of clean, self-care products that deliver skin-boosting benefits from head to toe.
To promote the new venture, the brand enlisted Josephine Skriver and Jasmine Tookes to star in the stunning new campaign. Proving healthy skin is the best form of stye, the models and BFFs stripped down naked as they posed with the California-made products.
The clean skincare line features amla, a superberry traditionally used in Indian ayurvedic healing. The amla berry is a through-line through the entire Glow System, which is composed of seven hero products delivering a comprehensive skincare regimen. Amla’s antioxidant-rich properties help reduce fine lines while improving skin texture, glow, and hydration, building collagen production, and protecting against environmental damage.
To follow, Alo Yoga will launch into wellness with a rapid-absorb gel ingestible stacking system on January 1.
“Because our mission at Alo is to bring mind-body wellness to the world, beauty is our natural next step to complete the full Alo lifestyle,” says Danny Harris, Co-CEO and Co-Founder of Alo Yoga. “We’re excited to bring the power of the amla superberry to our customers through clean, cutting-edge formulas that can be incorporated into their daily lives beyond the mat. The Alo Glow System ™ provides beauty from the inside out.”
Taking a holistic approach to skin and body care, the debut Glow System product collection includes:
Enzyme Facial Cleanser ($32): A gentle yet powerful foaming cleanser formulated with antioxidant- and vitamin C-rich amla berry to remove impurities and restore clean, radiant, and balanced skin. Formulated with aloe and pineapple enzyme for added soothing and brightening benefits.
Radiance Serum ($88): A balancing, refining and brightening serum that taps amla, K-beauty fermented ingredients, potent botanicals and hyaluronic acid to soften the look of fine lines and restore moisture for illuminated skin.
Luminizing Facial Moisturizer ($48): A rich-yet-lightweight moisturizer that brightens skin’s appearance, providing intense nourishment and a luminous all-day glow thanks to nutrient-rich amla berry paired with avocado and marula oil.
Mega-C Body Wash ($24): A nutritive body wash boasting aloe and marula oil, enriched with vitamin C-rich amla to protect against environmental distress, revitalizes skin, and cleanses without stripping moisture.
Superfruit Body Lotion ($28): A superfruit moisturizing body lotion to hydrate, nourish and illuminate skin while de-stressing muscles. Amla works to illuminate and protect skin while arnica de-stresses muscles, coconut oil restores moisture and argan oil nourishes.
Magnesium Reset Spray ($48): A restorative magnesium aromatherapy spray to soothe and relax body and mind, infused with valerian root to relieve tension and promote a restful sleep. In a mist format, magnesium is better absorbed into the skin, versus internal ingestion, and helps aid in a speedy recovery post-workout. In just 3 sprays, receive the benefits of 45mg of magnesium.
Head-to-Toe Glow Oil ($48): An ultra-rich, rapid-absorbing elixir for body, face, and hair made up of amla berry, rich in antioxidants and vitamin C, calming turmeric and soothing marula oil for deep hydration and skin that has a healthy, radiant glow.
All of Alo’s products are made clean in California: vegan, cruelty-free and also free from parabens, phthalates, gluten, animal products, sulfates, mineral oil, artificial colors and dyes, synthetic fragrance, aluminum, PEGs, silicones, and propylene glycol.
The Alo Glow System is now available on AloYoga.com and in Alo stores nationwide, followed by a launch into wellness ingestibles on New Year’s Day.
