Liz von Hoene

Jennifer Fisher has created a booming jewelry brand beloved by celebs like Selena Gomez, Alicia Keys, Adele, Hailey Bieber (the list goes on and on). She’s also designed home collections for CB2, and even has a line of cooking salts. But now, she’s finally getting into the beauty space with her very first fragrance launch called, My Scent.

“For years I could never find a perfume that smelled the way I wanted it to smell,” Fisher said in the press release. “I was always mixing my favorite scents to make my own signature blend. I am excited to introduce you to my first fragrance.”

Courtesy Jennifer Fisher

My Scent contains a “musky” blend of essential oils to “invoke the casual sensuality that has become synonymous with Jennifer and the brand,” the release states. The fragrance, made in collaboration with
Dawn Goldworm, cofounder of 12.29 and Scent for Good, includes notes of vanilla, Australian sandalwood, tonka bean, pear and coconut, and Fisher promises it’s a “scented armor you will crave daily.”

Courtesy Jennifer Fisher

Just hours after it went on sale on Tuesday, My Scent sold out. “I am so incredibly grateful for the support of our first fragrance,” Fisher tells GRAZIA USA. “Launching this was a dream come true for me.”

Shoppers can still sign up to be notified when the fragrance is back in stock at “I can’t wait to share My Scent with everyone,” Fisher adds.

Sign up to get notified when My Scent ($65) is back at