Jennifer Fisher’s iconic hoop earrings adorn the earlobes of everyone from Jennifer Lopez and Michelle Obama to Hailey Bieber and Rihanna — and now, Angelenos can shop the trendy styles at the designer’s Beverly Hills store. Known as the “Queen of Hoops,” Fisher opened her boutique on North Canon Drive to serve the needs of West Coast clients. (The brand also has a N.Y.C. brick-and-mortar store in SoHo.) Fans of the line can expect the classic hoops that Fisher has become so known for, as well as a selection of fine jewelry and a Jennifer Fisher-branded jewelry case, perfect for travel.
“Opening the Beverly Hills store was a long time coming and an exciting milestone,” Fisher tells GRAZIA USA, explaining the location’s original debut date was delayed because of COVID-19. “L.A. is one of our biggest markets and the collection fits well with the West Coast style. The space sets the tone for the rest of our stores as we continue expanding.”
The fun doesn’t just stop with jewelry. Fisher also created a fragrance and expanded her line into cooking with Jennifer Fisher Salts, available in a variety of flavors including Curry Salt, Spicy Salt and Universal Salt.
Shop Essential Jennifer Fisher Pieces:
Michelle hoops; $265, jenniferfisherjewelry.com
Big Weekend Earring; $1,200, jenniferfisherjewelry.com
Build Your Own JF Salt Trio, jenniferfisherjewelry.com 
Jennifer Fisher Jewelry Case, jenniferfisherjewelry.com 
Puffy Heart earring; $395, jenniferfisherjewelry.com
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