Bose celebrated the launch of their new QuietComfort Ultra Headphones & Ultra Earbuds in Brooklyn, New York on September 14 with an event featuring performances by friends of the brand Ice Spice, PinkPantheress, Jamie xx, and Blu DeTiger.
The event took place at Weylin, the site of the iconic Williamsburgh Savings Bank. The venue now operates as one of the city’s premier event spaces.
“Weylin’ s spectacular frescoed dome, intricate mosaics, wooden carvings, and period decor make it the perfect backdrop for a diverse array of events from weddings and galas to performances, art shows and experiential activations,” the historic space’s site states.
Bose’s launch event was attended by a star-studded guest list, including Gunna, H.E.R., Tiffany Haddish, Victor Cruz, Henry Lau, Bloody Osiris, Eartheater, Tinx, Katerina Tannenbaum, Myha’la Herrold, Julio Torres, Lily Chee, Venus X, Charly Jordan, Ronnie Fieg, Deon Hinton, Snail Mail, Parker Kit Hill, Matthew Mazur, Lucy McFadin, Reece Feldman, Blake Abbie, and more.
The evening began with a cocktail reception, where guests enjoyed drinks and hors d’oeuvres while mingling and taking part in Bose activations.
The party then moved on to its main event — the performances — opening up with DJ sets from Blu DeTiger and Jamie xx, followed by performances from PinkPantheress and the main act Ice Spice.
The recent Best New Artist VMAs winner closed the night with a joint performance with PinkPantheress to their TikTok-famous hit, “Boy’s a Liar pt. 2.”
Bose’s launch party was a classic New York City event to remember, celebrating great music, great fashion, and great company. And of course, it was also a chance to experience the latest and greatest launch from Bose.
