As the president of YOOX NET-A-PORTER GROUP, Alison Loehnis is a fixture at the NYFW shows—and is therefore a pro at toting the essentials. She opts for a chic bag from The Row. “It’s my go-to when I need to carry a lot,” Loehnis tells Grazia Gazette: NYFW. “I can stuff it and it holds everything that I need for marathon Fashion Week days. I love a big, soft bag that I can basically pack my entire office inside. This one also does double duty as a great ‘zipping around town’ weekend bag.” For the native New Yorker now living in London, NYFW is a chance to see new designs as well as old friends. “There’s something about NYFW that almost feels like back-to-school, replete with the memories of new shoes, new sweaters—I wore a uniform—and school supplies galore. I love reuniting with friends, my fashion family, and my U.S. team. I am beyond thrilled to be coming back to see the collections and feel the excitement and buzz firsthand.”

The Row tote, $2,308
Smythson notebook, $300.
Bottega Veneta cardholder, $380.
Montblanc pen, $535.
Omorovicza face mist, $35.
Net-A-Porter face mask, $50.
Jennifer Fisher necklace, $275.
CELINE sunglasses, $450.
Aesop hand wash, $10.
NARS eyeliner, $24.
Bang & Olufsen earphones, $300.
Frederic Male Carnal Flower Parfum, $75.

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