May 25, 2021: H&M is back with yet another stellar designer collaboration. This time the brand has partnered with Brock Collection to create a dreamy collection perfect for spring and summer dressing. The Los Angeles-based label is affectionately known for its cottagecore aesthetic that’s rich with country florals, pretty puffed sleeves, tie-up shoulder straps, and prairie-like dresses.
Designers and co-funders Kristopher Brock and Laura Vassar emphasize comfort and considerable attention to detail regarding their fashion collections. They opt for luxury fabrics like the duo’s woven brocade florals and silks. Their sought-after bustiers and lace milkmaid dresses are loved by many, but they come with a steep price tag. A ruffled floral top (a signature of the brand) averages around $2,000.
But thanks to the brand’s collaboration with H&M, Brock can graciously offer its beloved feminine silhouettes to a broader audience. With the anticipation of park picnics and vineyard strolls, this collab couldn’t come at a better time. “Brock Collection has always been about connecting the threads between uptown polish paired with a down-to-earth ease, which we are so happy to bring to a new audience,” says Vassar and Brock. “Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.”
The 32-piece collection includes flowy tops, voluminous skirts, dresses, and decorative accessories. The color palette consists of black, pale pinks, off-white, cream, washed denim, and, of course, plenty of florals). To bring the line to life, the designers sourced sustainable materials, such as organic linen, organic cotton, recycled cotton, recycled polyester, and Tencel™ Lyocell.
Peruse the entire Brock Collection x H&M below, and don’t forget to mark your calendar: The collab will be available in select H&M stores and on the brand’s website beginning on June 24.
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