Hailey Bieber first assumed the title of global House ambassador for Tiffany & Co. back in October 2021. Since then, the model has worn many precious pieces from Tiffany & Co. in social media campaigns and on the carpet (she wore diamond earrings, ring and seven different bracelets at the 2022 Met Gala). Now, she’s finally fronting her first full advertising campaign for the T Collection, and she’s modeling all of the jewels in slew of sharp suiting looks.
For her debut ads, Bieber poses in a series of elegant photos in bold silhouettes (including a plunging tuxedo mini dress and oversize gray suit), wearing the new pavé diamond earrings and oversized stackable pendants inspired by the brand’s signature logo. “I have special memories of the women I admire wearing Tiffany & Co. jewelry,” Bieber said in a press release. “It’s a real honor to join that legacy as the face of the T Collection.”
As the brand’s face, Bieber is Tiffany & Co.’s latest step in catering to a new demographic of young, fashion-conscious consumers. “A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co, added in the release. “We are excited for her to star in our new T Collection campaign.”
The new T Collection designs (featuring circle pendants and hoop earrings) are now available, while an additional 18k rose gold ear cuff featuring pavé diamonds and hoop earrings will launch in September 2022, and 18k yellow, rose and white gold pendants will come out in early 2023.
The news marks a busy week for the star. Bieber recently announced that her highly anticipated beauty line, Rhode beauty, will come out on June 15. The model has also been supporting her husband, Justin Bieber, after the musician revealed on Instagram that he has Ramsay Hunt syndrome, resulting in his face being partially paralyzed. She’s showed her support in Instagram Stories over the weekend.