NEW YORK NY – JUNE 15: Hailey Bieber is seen leaving NBC Studios after her appearance on “The Tonight Show Starring Jimmy Fallon” on June 15, 2022 in New York, New York. (Photo by MEGA/GC Images)

After months of anticipation, finally Hailey Bieber’s new skincare line Rhode has officially been released into the world. For her first business venture, the 25-year-old model began by releasing three products that cost under $30: a serum, a moisturizer and a lip treatment.

Bieber is by no stretch the first celebrity to venture into the beauty industry — in fact, in just six days’ time, Kim Kardashian will, too, enter the market with her skincare line, SKKN by Kim, becoming not only Bieber’s competitor but the competitor of her younger sister, Kylie Jenner, and her hugely successful, Kylie Cosmetics. 

To mark the launch of Rhode, Bieber appeared on The Tonight Show Starring Jimmy Fallon, channelling the “glazed doughnut glow” Rhode is said to give its users in a nude sequined dress from British brand 16Arlington. 

The mid-length shimmering dress features flowing flared sleeves and a low neckline, secured with a drawstring closure. She paired the dress with see-through slingback heels and wore her brunette hair in loose waves.

To further embody her brand, Bieber had shiny, see-through nails and, of course, the most important part, perfectly dewy skin, shimmering eyeshadow and lipgloss.

NEW YORK NY – JUNE 15: Hailey Bieber is seen leaving NBC Studios after her appearance on “The Tonight Show Starring Jimmy Fallon” on June 15, 2022 in New York, New York. (Photo by MEGA/GC Images)

Rhode’s first few products focus on hydration and healing the skin barrier, and include a Peptide Glazing Fluid ($29), Barrier Restore Cream ($29) and Peptide Lip Treatment ($16).

She compared the end result of using these products, especially the Peptide Glazing Fluid, to a glazed donut, saying to Byrdie, “Who doesn’t want to look glazed and dewy from head to toe?” Adding, “I want to look bitable.”

The website also promises a cleanser is coming soon, with Bieber saying the company aims to produce “one of everything really good,” likening it to a favorite pair of jeans or go-to white T-shirt.

Given Bieber not only has the most perfect skin you ever did see, but she’s also behind clearing her famous husband, Justin’s, acne, after years of the musician suffering from severe breakouts, I’d say this is one beauty brand worth looking into.

thoughts?