MFW: Gucci’s New Creative Director Sabato De Sarno Hits
‘Factory Reset’ On Michele-Era Exuberance
Embellished flourishes, begone! In his debut show, De Sarno
swaps camp for minimalism, and in doing so, takes the luxuriate to
new (platform loafer) heights
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
It took one single model walking a pathway of light to know
Sebato De Sarno was pushing reset on
his predecessor’s seven-year run of camp florids. Almost like
unplugging a device and plugging it back in again, the new creative
director at Gucci seemingly drew on his years at Prada by opening
his debut Spring/Summer 2024 show, Ancora, with a long,
beautifully tailored black coat—super minimal, save for the
red-and-green Gucci stripe at its back vent. Gone were the reams of
intricate embellishments and any real likeness to Alessandro
Michele’s last show—a sequinned,
beaded and print-heavy extravaganza dedicated to his twin mother
last September.
This was the new Gucci.
As the models filed out, De Sarno’s modus operandi was cemented:
everyday essentials with masterful tailoring: immaculate suiting,
little white tees and plain, embossed shift dresses.
A cherry monogrammed leather skirt harked back to Michele’s
wardrobe, and yet it was styled with a (divisive) simple grey
zip-up hoodie. (De Sarno was plucked from Valentino where he
started as a knitwear designer before becoming one of Pierpalo
Piccioli’s closest collaborators. The latter was in the front row
nursing his dog and cheering on his dear friend of 14 years.)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
As the looks were kept to a minimum, chunky platform loafers and
accessories became the stars of most. Teeny, tiny shorts—which we
also saw over at Tom
Ford this week under its new creative director—and unbuttoned
blazers drew comparisons to the glamorous years of Ford’s
Gucci.
MILAN, ITALY – SEPTEMBER 22: A model walks the runway during the
Gucci Ready to Wear Spring/Summer 2024 fashion show as part of the
Milan Fashion Week on September 22, 2023 in Milan, Italy. (Photo by
Victor VIRGILE/Gamma-Rapho via Getty Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
An injection of neon yellow arrived three minutes into the
10-minute show, as did an embellished lapel on a navy knit, and
then an embellished bralette on another. And was that a fringed
coat? And a glittering tunic? Yes, while these colorful and crystal
accents were few and far between, they were sure to give the
Michele fans something to quell their sadness for their lost
leader.
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
De Sarno was actually inspired by the university students who
populate the streets of Brera, a buzzing and lively neighbourhood
in Milan. The show was meant to be staged there but the weather
this week in the fashion capital has been a special kind of
shocking—raining, storming, hailing even—and so the creative
director was forced to make a last-minute venue change to Gucci’s
headquarters, where Michele showed for years.
“It’s a story of [the] joy of life, of passion, of humanity, of
people, of real life, of irreverent glamour, of provocation, of
confidence, of simplicity, of immediate feelings and emotions, of a
specific type of art, of words—words in artworks, words in
pictures, words in spaces, just words,” De Sarno’s show notes read.
“It is a story of fabulous, diverse people; it’s Getty images of
cool people of all ages, and it’s inclusive as in everyone is
welcomed. It’s a story of movies, of my beloved Italy, of
intellectuals and travels around the world but still feeling at
home wherever you are.”
Parent company Kering indeed set tall orders for De Sarno; to
reclaim some of the falling sales and thus share prices lost in
Michele’s extraordinarily chintzy world. And while the latter’s
shows were an absolute
joy to behold, there truly is something for everyone in De
Sarno’s Gucci. And who doesn’t need a factory reset every
once in a while?
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: A model walks the runway at the Gucci
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 22, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
Model on the runway at the Gucci Spring 2024 Ready To Wear Fashion
Show on September 22, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)