What’s good, America? GRAZIA USA asks fashion industry leaders and influential voices to share their secrets to a life well-lived: from the small delights of daily coffee orders to thought-provoking literature and more complex topics like sustainability and social activism. Welcome to #GOODQuestions.
Here, we chat with fashion designer, Veronica Etro, about the brand’s Fall Winter 2021 collection unveiled during Milan Fashion Week.
#GOODQuestions with Veronica Etro
Who or what was the source of inspiration for the collection?
The inspiration for this collection comes from the concept of freedom. I took inspiration from two very strong and free-spirited characters: Jimi Hendrix and Rudolf Nureyev. I explored their universes and their aesthetics, especially their off-stage looks and their non-conformist and rebellious style. Nureyev’s sophistication meets in this way Hendrix’s indie style.
Who is the woman you design for? Who is your muse?
I thought of a ‘real’ woman instead of an ideal one and I have no muse as, for me, inspiration comes from every woman in the world. I like to create pieces for different types of women in terms of age, body type and nationality. In this collection, in specific, I made pieces for the everyday life that are special but at the same time real and easy to match. It’s a relaxed collection that wants to celebrate freedom.
Current fave songs you listened to while working on this collection?
I love so much music and cannot stop singing and dancing while listening to it but when I am working I need to be in a quiet environment to concentrate.
What’s your morning routine? What’s the first app you open each day?
First thing I do in the morning is to open the app of the Italian daily newspaper – Corriere della Sera. I always want to be updated on what happens in the world!
Who in your life brings you good vibes and positive energy every day?
My family and my kids give me positive energy through their wit and smiles.
Quote to live by? Quote you love?
A quote to live by is ‘What the caterpillar calls the end, the rest of the world calls a butterfly’ by Lao Tzu.
My slogan for this ultimate show is ‘Born in 1968’ – it is also the year of foundation of ETRO, that has the word freedom hard wired in its DNA.
Best news of the year for you so far?
The appointment of Mario Draghi as prime minister of Italy. I hope he will be able to help our country to recover from the difficulties the pandemic has caused so far.
What helps you connect with your inner grace and goodness?
Meditation, yoga, and good sleep.
What is your fave recipe to make?
My favorite recipe to make is the chocolate soufflé – everybody loves it!
Define what a good life means to you.
To stay positive, surrounded by people you love, and to keep smiling.