Goop, the lifestyle brand founded by Gwyneth Paltrow, has launched a new mass-market beauty and wellness brand. The line, dubbed good.clean.goop, is now available to shop at Target and Amazon.
The good.clean.goop line includes skincare, body and haircare, and wellness supplements that are all priced under $40. Paltrow says that she created the line to make Goop’s “clean beauty standards” more accessible to everyone.
“We’ve learned a lot along the way as we’ve built Goop Beauty, and now we’re thrilled to be able to launch a new brand — good.clean.goop — that meets our strict clean standards at an accessible price point,” Paltrow said in a statement.
The new beauty line is also designed to be more inclusive than traditional beauty brands. Paltrow says that the line is for all skin types, tones, and genders.
The intention behind the budget-friendly beauty brand was to create a line that is inclusive and empowering for everyone, no matter their race, body type, gender, or budget.
The good.clean.goop line includes a variety of products, including:
- Skincare: A cleanser, exfoliating scrub, toner, serum, moisturizer, and eye serum
- Body & Haircare: A scalp detox, body oil, exfoliating scrub, and body cream
- Wellness: A pleasure supplement, skin supplement, brain supplement, and immunity supplement
All of the products in the good.clean.goop line are cruelty-free and vegan. They are also free of parabens, phthalates, SLS, and other harmful ingredients.
The launch of this line is a major move for Goop. The brand has traditionally been associated with luxury products and services, however, this new launch shows their commitment to making their products more accessible to everyone.
What does this mean for consumers?
The launch of the good.clean.goop line is good news for consumers. It means that they will now have access to high-quality, clean beauty products at an affordable price point.
The line is also good news for people who are looking for more inclusive beauty products. Paltrow’s new line is designed for all skin types, tones, and genders.
The launch of the good.clean.goop line is a major move for the brand and for the clean beauty industry as a whole. It shows that Goop is committed to making its products more accessible to everyone, and it is a sign that the clean beauty movement is going mainstream.
Shop good.clean.goop
