Gigi Hadid is bringing back this iconic ’90s makeup trend—
Gigi Hadid is bringing back this iconic ’90s makeup trend—and it flatters every lip shape

You have probably scrolled past a dozen softly smudged, diffused pouts on your feed this week alone. The blurred lip has been everywhere in 2026 – on runways, on red carpets, on virtually every celebrity makeup artist’s Instagram grid. So when one of the world’s most-watched supermodels steps out with a sharply defined cupid’s bow instead, it feels almost rebellious. It also feels strangely familiar, like something plucked straight from a golden-age Hollywood vanity table and dropped onto a modern step-and-repeat. And that tension between nostalgia and novelty is exactly what made Gigi Hadid’s latest beauty moment impossible to ignore.

Why the defined lip feels like a statement right now

The blurred lip has been the makeup trend du jour among celebrities in 2026. Sarah Pidgeon, Mia Goth, Charli xcx, and Sadie Sink have all embraced the diffused finish, which is most often crafted by makeup artist Nina Park, widely regarded as the blurred lip pioneer. Even Amal Clooney, someone who tends to transcend passing trends, has given the look a try.

So when every A-lister is leaning soft and hazy around the mouth, what does it take to stand out? Apparently, a lip liner and a steady hand. At the 2026 Breakthrough Prize Ceremony – an event that awards outstanding contributions in mathematics and science – Hadid arrived looking like a silver screen siren, and her lips were the exclamation point on the whole ensemble. In an era dominated by intentional imprecision, a strong, sculpted lip suddenly reads as the most daring choice in the room.

Inside Gigi’s old Hollywood beauty blueprint

Hadid’s glam for the evening was orchestrated by her longtime friends and glam squad: makeup artist Patrick Ta and hairstylist Dimitris Giannetos. Together, they built a look that leaned heavily into classic, vintage codes while still feeling modern.

For the lip, Ta explained to Vogue that he always selects a tone that complements the blush so the overall makeup feels harmonious. For this particular look, he chose a shade about four to five tones deeper than Hadid’s natural lip color. His approach starts with finding a lip liner that mirrors the natural undertone of the lip, then adjusting the depth up or down depending on the desired finish. The end result evoked the glamour of a silver screen icon like Marlene Dietrich – a vintage silhouette cast in a contemporary nude.

The rest of the face played into signatures that both Hadid and Ta are known for: a luminous highlight, warm blush, and soft bronzed contour. The eyes were finished with a cool-toned palette, a feline flick, and fanning lashes that elongated the eye shape. Nothing competed with the lip; everything supported it.

Meanwhile, Giannetos delivered big, bouncy, angelic curls that reinforced the vintage mood. The key, he shared, was all in the prep. He set Hadid’s hair in tiny curls and clipped them until they cooled down completely. Then, using a big paddle brush, he brushed through the hair and backcombed all of it solid to achieve that retro volume. He finished by middle-parting the hair, pinning the sides up, and leaving some face-framing pieces down. Earlier that same week, Hadid had swapped her flippy bob for extra-long lengths with a c-shaped blunt cut that now falls to her chest, also courtesy of Giannetos. The additional length accentuated its flaxen and deeper tones, and the finished hairstyle was sleek and sophisticated.

How to recreate the sculpted lip – and what wore well on the same carpet

Hadid wore a form-fitting, crystal-white David Koma gown with lashings of Anayam London jewels to the ceremony. The dress featured a halterneck fastened with a silver coin and a sculpted bodice that fell into a contouring skirt – a silhouette that mirrored the precision of her makeup. She was far from alone in embracing elegant red carpet codes that night. Anne Hathaway, Lily Collins, Naomi Watts, and others also attended. Michelle Williams chose a black and gold sculpted Fforme dress with a sophisticated up-do and a tomato red lip, while Lily Collins opted for a strapless, draped, deep mustard Saint Laurent column gown and a razor-edged bob to complement its clean lines.

For anyone inspired to try Hadid’s approach, the formula aligns with the broader return of 90s-era matte makeup. Velvety skin finishes balance coverage with wearability, which is ideal as temperatures begin to creep up toward summer – and especially practical for anyone under hot lights. The full picture includes sculpted brows, smoky eyes, and structure to the face without heaviness. The lip itself should be kept brown or red, lined in a darker shade for dimension, with contoured corners for a vampy end product. A strong lip pencil is the essential tool here.

The bottom line

While the blurred lip remains the dominant beauty narrative of 2026, Gigi Hadid just proved that a precisely drawn, deeper-toned pout holds its own against any trend. The technique is refreshingly straightforward – match your liner to your natural undertone, go four to five shades deeper, and let the structure speak. Sometimes the most striking move on a red carpet full of soft edges is simply choosing a sharp one.