Raissa Gerona

In every GRAZIA Gazette issue, we highlight a coterie of professionals who embody success, culture, change and the art of living well. In the latest edition, GRAZIA Gazette: Coachella edition, we’re highlighting a slew of California residents who are the top of their game in everything they do. Meet them all, below.

CRAIG KALLMAN

Craig Kallman attends the CARDI B “Gold Album” Release Party at Moxy Hotel on April 10, 2018 in New York City. (Photo by Johnny Nunez/WireImage)

The entrepreneur is the Chairman and CEO of Atlantic Records. He began his career DJing in Manhattan in the 1980s and established the independent record label Big Beat in 1986. He started working for Atlantic when they acquired his label five years later. Throughout his career, Kallman signed a number of major artists, from Aaliyah and Brandy to Timbaland and more.

RAISSA GERONA

Raissa Gerona

Chief brand officer for Revolve and FWRD, Gerona is the driving force behind marketing strategy and execution at the e-commerce brands. She’s responsible for pioneering influencer marketing strategy and building a differentiated business through social media and experiential events. She’s also the co- founder of Alliance Apparel, which REVOLVE acquired in 2014.

PAVAN PARDASANI

Pavan Pardasani

As the chief marketing officer at Tao Group Hospitality, Pardasani oversees all corporate marketing initiatives with a special focus on the guest experience. He’s responsible for heading the group’s Hollywood expansion and VIP pop-up experiences, such as Tao Desert Nights in Coachella Valley.

BRENT BOLTHOUSE

Brent Bolthouse, Brittany Logan

Bolthouse is a jack of all trades as an entrepreneur, event producer, DJ, actor and photographer. The Bolthouse Productions mogul is responsible for founding The Bungalow Hospitality Group and all its franchises, including Neon Carnival, the exclusive unofficial Coachella afterparty.

ASHLEY PETRIE

Ashley Petrie at the Holzweiler x Fred Segal Pop-Up Launch at Fred Segal, West Hollywood, CA on Thu, Mar 16 2023 (Zack Whitford/BFA.com)

Petrie has decades of experience leading fashion teams at the styling service Daily Look and retailers including Karmaloop and Pacsun. Now, Petrie brought her brand-building skills to Fred Segal where she oversees global merchandising and brand development planning for all of the company’s stores.

Read the new GRAZIA Gazette: Coachella edition: