Shopping during a global pandemic can certainly be tricky, particularly with the holiday season right around the corner.
Iconic Los Angeles-based experiential retailer, Fred Segal, is making it a little easier (and safer) with the launch of its new shopping channel, Fred Segal LIVE on talkshoplive, the first live video streaming, shareable, embeddable commerce platform that lets you experience brands live. Presented by Mastercard, Fred Segal LIVE offers an eight-week livestreaming shopping experience focused on celebrating the “Power of Diversity.”
Premiering on Monday, Nov. 23, the show will livestream weekly on Mondays beginning at 4 p.m. PT and will showcase collaborations with Black-owned, women-owned, minority-owned and small businesses while offering exclusive promotions for viewers and easy online checkout experience with Mastercard Click to Pay.
“This year created many challenges and opportunities for retailers across the nation and that has pushed us to explore a new approach to the way we are interacting with our customers,” said Jeff Lotman, CEO and Owner of Fred Segal. “Fred Segal LIVE presented by Mastercard will provide a one of a kind shopping experience for our customers, giving us an opportunity to directly interact with them wherever they are, in the safety of their home, in real time and in a way we never have digitally.”
Leading up to the holiday season and from the comfort of home, Fred Segal LIVE offers viewers a unique shopping experience curated by Fred Segal and powered by talkshoplive. Every week, Fred Segal LIVE will feature guest hosts showcasing a curation of brands and will offer incentives to purchase the products featured for 72 hours, exclusively through talkshoplive. Among brands that will be featured, Fred Segal is partnering with minority-owned small businesses to feature products across fashion, home, beauty, wellness and more, in an effort to shine a light on and provide a platform for emerging brands to showcase their collections to a new audience.
“Fred Segal LIVE will also offer shoppers exclusive promotions and access to new and upcoming designers to take advantage of leading into the holiday season” Lotman continues. “We believe that this innovative experience is what the future of shopping looks like and we’re excited to see the reaction from our customers.”
The inaugural Fred Segal LIVE episode will feature Serendipitous Project, female-founded sustainably minded jewelry brand that offers eco-friendly pieces and Adore Adorn, a Black-owned jewelry brand deeply rooted in legacy, family and love.
Fred Segal joins an impressive lineup of stars and brands who have launched their own talkshoplive live channels including Garth Brooks, Alicia Keys, Dolly Parton, Julie Andrews, Tim Tebow, Kristin Cavallari, Tim McGraw, Jenna Dewan, Trisha Yearwood, Best Buy, Kathy Ireland Worldwide and many more.
“The traditional retail industry has been hit hard this year, but in tough times come the greatest innovations and partnerships,” said Bryan Moore, CEO of talkshoplive. “While talkshoplive has built a reputation as a powerful direct-to-consumer platform to increase sales for talent and brands, it is great to serve as a solution for traditional brick and mortar retailers looking to increase their digital footprint. Fred Segal is the epitome of experiential retail and bringing their fashion experiences to talkshoplive® will be game changing,”
Fred Segal LIVE premiers on Nov. 23 and airs weekly on Mondays at 4 p.m. PT/7 p.m. ET. To join the livestream, visit fredsegal.com/pages/live-shopping.
