Red Is the New Black: Red Reigning Supreme As the Hottest Color
This Fall
Cue Doja Cat's "Paint the Town Red"
MILAN, ITALY – SEPTEMBER 23: Leonie Hanne wears red slip, tights,
turtleneck jumper, white bag, heels outside Ferragamo during the
Milan Fashion Week – Womenswear Spring/Summer 2024 on September 23,
2023 in Milan, Italy. (Photo by Christian Vierig/Getty
Images)
When it comes to fashion, some colors simply have a timeless
allure, and this fall, there’s no doubt that red is the reigning
champion.
At the heart of the fashion universe, Fall 2023 runway shows
were awash with bold red statements. Top designers like Valentino,
Hermès, and Balmain embraced the fiery hue in their FW23
collections, proving that red is the color to watch this
season.
Valentino’s collection featured stunning red gowns that exuded
elegance and sensuality, while Hermès’ dark and dramatic red pieces
paired with textured fabrics were a mesmerizing blend of Gothic and
romantic aesthetics. Balmain, on the other hand, brought a modern
twist to red with sleek silhouettes and bold accessories.
CHANTILLY, FRANCE – JULY 05: Models walk the runway during the
Valentino Haute Couture Fall/Winter 2023/2024 show as part of Paris
Fashion Week at Chateau de Chantilly on July 05, 2023 in Chantilly,
France. (Photo by Marc Piasecki/WireImage)
Model on the runway at Valentino Fall 2023 Ready To Wear Fashion
Show on March 5, 2023 at Hotel Salomon de Rothschild in Paris,
France. (Photo by Giovanni Giannoni/WWD via Getty
Images)
PARIS, FRANCE – MARCH 04: A model walks the runway during the
Hermes Ready to Wear Fall/Winter 2023-2024 fashion show as part of
the Paris Fashion Week on March 4, 2023 in Paris, France. (Photo by
Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – MARCH 04: A model walks the runway during the
Hermes Ready to Wear Fall/Winter 2023-2024 fashion show as part of
the Paris Fashion Week on March 4, 2023 in Paris, France. (Photo by
Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – MARCH 01: A model walks the runway during the
Balmain Womenswear Fall Winter 2023-2024 show as part of Paris
Fashion Week on March 01, 2023 in Paris, France. (Photo by Stephane
Cardinale – Corbis/Corbis via Getty Images)
Street Style Red Fever
Fashionistas around the world have been quick to adopt this
trend, turning the streets into a veritable sea of red for the most
recent SS24 fashion weeks, predominantly in Milan. From scarlet
leather suits to cherry-red dresses, the streets are bursting with
creative interpretations of this classic color.
Red accessories like pointed toe pumps, tights, and red lips
have also been spotted, adding a pop of vibrant color to each
outfit. Red is not just a color on the runway; It’s a statement of
confidence and empowerment in street style.
MILAN, ITALY – SEPTEMBER 22: Angela Rozas Saiz, wearing a red
gathered and pleated midi dress with front zipper, is seen outside
Philosophy by Lorenzo Serafini, during the Milan Fashion Week –
Womenswear Spring/Summer 2024 on September 22, 2023 in Milan,
Italy. (Photo by Claudio Lavenia/Getty Images)
MILAN, ITALY – SEPTEMBER 23: Leonie Hanne wears red slip, tights,
turtleneck jumper, white bag, heels outside Ferragamo during the
Milan Fashion Week – Womenswear Spring/Summer 2024 on September 23,
2023 in Milan, Italy. (Photo by Christian Vierig/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: Ginevra Ferro, wearing a white mini
skirt with print, black bra, black bomber jacket and red tights, is
seen outside Philosophy by Lorenzo Serafini, during the Milan
Fashion Week – Womenswear Spring/Summer 2024 on September 22, 2023
in Milan, Italy. (Photo by Claudio Lavenia/Getty
Images)
MILAN, ITALY – SEPTEMBER 22: Caroline Daur wears sunglasses,
multiple chains necklace / choker, a red mesh crop top, red bras, a
black leather puff quilted bag, black lustrous flared oversize /
palazzo pants, outside Gucci, during the Milan Fashion Week –
Womenswear Spring/Summer 2024 on September 22, 2023 in Milan,
Italy. (Photo by Edward Berthelot/Getty Images)
MILAN, ITALY – SEPTEMBER 21: Chiara Ferragni attends the Prada
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 21, 2023 in Milan, Italy. (Photo by Victor
Boyko/Getty Images)
Celebrities Leading the Red Charge
Celebrities have taken notice of red’s allure as well, and have
been flaunting this fall’s hottest color at events and in their
daily lives.
MILAN, ITALY – SEPTEMBER 21: Sofia Richie is seen heading to The
Prada show during Milan Fashion Week on September 21, 2023 in
Milan, Italy. (Photo by Rachpoot/Bauer-Griffin/GC Images) *** Local
Caption *** Sofia Richie
MILAN, ITALY – SEPTEMBER 23: Lori Harvey attends the Ferragamo
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 23, 2023 in Milan, Italy. (Photo by Arnold
Jerocki/Getty Images)
NEW YORK, NEW YORK – AUGUST 28: Hailey Bieber arrives at “Good
Morning America” at the ABC Studio in Time Square on August 28,
2023 in New York City. (Photo by Robert Kamau/GC
Images)
NEW YORK, NEW YORK – SEPTEMBER 22: Emily Ratajkowski is seen on the
streets of Manhattan on September 22, 2023 in New York City. (Photo
by Ilya S. Savenok/GC Images)
MILAN, ITALY – SEPTEMBER 23: Dixie D’Amelio attends the Ferragamo
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 23, 2023 in Milan, Italy. (Photo by Vittorio
Zunino Celotto/Getty Images)
Embracing the Color of the Red Carpet
Red isn’t just a color, it’s an emotion, and celebrity stylists
understand its power. Whether it’s fiery red couture gowns, crimson
power suits, or cherry-red corsets, designers have harnessed the
energy of red to create unforgettable pieces for Hollywood’s
biggest names on this season’s hottest red carpets.
VENICE, ITALY – SEPTEMBER 05: Benedetta Porcaroli attends a red
carpet for the movie “Enea” at the 80th Venice International Film
Festival on September 05, 2023 in Venice, Italy. (Photo by Stephane
Cardinale – Corbis/Corbis via Getty Images)
NEWARK, NEW JERSEY – SEPTEMBER 12: Chase Stokes attends the 2023
MTV Video Music Awards at the Prudential Center on September 12,
2023 in Newark, New Jersey. (Photo by Dimitrios Kambouris/Getty
Images)
VENICE, ITALY – AUGUST 30: Mariacarla Boscono attends the opening
red carpet at the 80th Venice International Film Festival on August
30, 2023 in Venice, Italy. (Photo by Daniele
Venturelli/WireImage)
NEWARK, NEW JERSEY – SEPTEMBER 12: Sean “Diddy” Combs poses with
the “Global Icon Award” in the press room at the 2023 MTV Video
Music Awards at Prudential Center on September 12, 2023 in Newark,
New Jersey. (Photo by Eugene Gologursky/Getty Images for
MTV)
LONDON, ENGLAND – SEPTEMBER 14: Twiggy attends Vogue World: London
2023 at Theatre Royal Drury Lane on September 14, 2023 in London,
England. (Photo by Karwai Tang/WireImage)
But why has red captured our collective fashion imagination this
fall? Red symbolizes passion, power, and confidence. In a world
where self-expression is key, red is the perfect color to convey a
sense of individuality and strength.
It’s a color that demands attention and exudes a sense of
self-assuredness that’s both bold and beautiful — and it’s also, of
course, right on trend for the classic fall season of Red Delicious
apples and crimson leaves.
If you’re looking to make a statement this fall, there’s no
better way to do it than by embracing the hottest color of the
season: Red. Whether you’re adding a pop of red to your outfit with
a killer pair of heels or going all-in with a stunning red dress,
you can’t go wrong with this eye-catching color.
Get ready to paint the town red and let your inner fire shine
through this fall!
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