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Celebrating the release of the new Vice Lip Bond liquid lip color, cosmetics company Urban Decay and Euphoria breakout star Chloe Cherry threw a fashionable fête at New York’s Jane Hotel in honor of the launch.
The burgeoning style star made sure to take advantage of the occasion to make a sartorial statement in a red hot strapless tulle frock by Noir Kei Ninomuya. Accentuated with contracting black tulle as well, Cherry described the belted piece as a “skirt turned dress,” according to Urban Decay.
Stepping out in Christian Louboutin black patent leather high-heeled combat boots with red laces, the actress wore her blonde locks slicked back into a long braid, with a dramatic beauty look featuring a shimmering smokey eye and a popping, bold red lip.
Famous for her plump lips, the actress rocked the Vice Lip Bond for her statement glam in the color “Unbreakable.” The brand-new glossy liquid lip touts its reliable, long-lasting formula. With Cherry as the new face of the campaign, the star took to Instagram to say, “@UrbanDecayCosmetics is entering their Cherry era 🍒 with VICE Lip Bond💄.”
Cherry is also featured in the campaign video, where she experiences a frenzied and fantastical fever dream in a pink graphic tee, pink fishnet skirt and pink knee-high boots. With a bold beauty look, the actress shakes her new Vice Lip Bond to activate its bi-phase formula. She then chaotically applies the color, and finds herself with her head in the clouds. To snap out of it, she dunks her head into ice water and wipes her face to reveal her Vice Lip Bond is still perfectly intact.
With 12 different shades available, the smudge, water, and transfer-resistant lip color promises to last up to 16 hours. With a lightweight formula, Vice Lip Bond is cruelty-free with a 100% gel formula, resulting in a hydrated, high-shine pout.