PFW: Women At The Forefront For Dior Spring/Summer 2024
On a hot day in Paris, Maria Grazia Chiuri offers a cool new
take
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during
the Christian Dior Womenswear Spring/Summer 2024 show as part of
Paris Fashion Week on September 26, 2023 in Paris, France. (Photo
by Pascal Le Segretain/Getty Images)
It’s a hot day in Paris, with temperatures spiking far above
what any app could’ve predicted. There’s an undulating mass in
front of the mounted arena Dior has constructed in the middle of
the Jardin des Tuileries. Famous faces fly by, catching cameras and
their fans who have converged on the spot just to see them, while
bloggers and editors alike scurry to find their place. It’s hard to
believe that a fashion show could garner such a blinding spotlight,
but this is
Maria Grazia Chiuri, and this is Dior.
As we made our way through the towering structure, beams of
fuschia and yellow lined the runway and the seven-metre-long LED
screens that made up the four walls. For a moment there, we almost
thought that we were in for some vibrant summer tones this season.
But for the Spring/Summer 2024 collection, Chiuri found inspiration
elsewhere.
Slow to take their seats, guests are barely nestled in their
rows when the words ‘NOT HER’ are emblazoned across the surrounding
screens. As we’d been tipped off earlier by the house’s socials,
the digital installation was the work of Italian visual artist
Elena Bellantoni, who remixed old cuts of sexist
advertising with corresponding slogans that critically correct the
original messages. From “We want kids, but we want roses too” and
“I say no” to “Women’s struggle is gender struggle,” Bellantoni
spoke to multiple points of contention for women—a driving force
that underpins much of Chiuri’s work.
Amid the dark heat—I can’t overstate how hot it was—a shush fell
upon the audience. And as the lights went down, the fluttering of
invitations turned into makeshift fans was all we could hear.
Suddenly, a tall glass of water came in the form of a first
look.
Taking one of the brand’s core offerings, lace gowns, Chiuri
puts a grungey twist on the summer shift by amping up its
translucency and tactically weaving in ruffles so that they fall
asymmetrically. Better yet. it was styled with lace bike shorts and
ballet flats that are set to be the biggest shoe of the year. The
next look was a bit more classic Dior, with a relaxed black Bar
jacket belted over a sheer A-line skirt.
PARIS, FRANCE – SEPTEMBER 26: (EDITORIAL USE ONLY – For
Non-Editorial use please seek approval from Fashion House) A model
walks the runway during the Christian Dior Womenswear Spring/Summer
2024 show as part of Paris Fashion Week on September 26, 2023 in
Paris, France. (Photo by Pascal Le Segretain/Getty
Images)
As the pulsating bass tore through the floors, the soundtrack
evolved to a remix of the late Sinead
O’Connor’s ‘Nothing Compares 2 U’. While the atmosphere
was almost clubby in nature, the clothes were more understated.
Working within a more muted palette than we’re used to seeing with
spring/summer shows, Chiuri stuck to black, white and other
orbiting neutrals, Splashes of faded denim with burnt seems were a
surprise twist, as well as the softening of tailoring that was a
departure from the usual crisp craftsmanship.
One of the focal points within this collection was shirting.
Whether it was contorted into chic one-shoulder button-ups and
dresses or styled with an uncharacteristic edge, Chiuri revisits
the reclaimed classic this season. Although, we can’t ignore the
multiple sheer show-stoppers that peppered the show.
As the last look exited the runway, there was a unifying sense
of content comradery, with almost every guest standing up and
pointing their devices backstage for the closing walk.
What Chiuri gets in clothing that is so often dismissed in
design is the responsibility that it takes to design for women of
the modern world. But this commitment to arming us for the world is
something Chiuri does not take lightly. From the slinky silhouettes
that make us feel empowered to tap into our innate sensuality to
the function-led staples that enable us to take it all on with
confidence, Dior once again reminds us of its enduring appeal to
women. After all, it was her first collection for the brand back in
2016 when she made this known through her legendary ‘We Should All
Be Feminists’ t-shirts.
Being a woman in 2023 is complicated. What clothes mean for a
woman is changing, and with this collection, Chiuri not only shows
us how to harness the power of fashion but also how clothes can
best support her in the desire to simply exist within impossible
social structures. It would be enough if these clothes were just
really beautiful clothes, but Chiuri’s unmistakable vision evoked a
cooling sense of awe that was much needed.
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during
the Christian Dior Womenswear Spring/Summer 2024 show as part of
Paris Fashion Week on September 26, 2023 in Paris, France. (Photo
by Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during
the Christian Dior Womenswear Spring/Summer 2024 show as part of
Paris Fashion Week on September 26, 2023 in Paris, France. (Photo
by Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during
the Christian Dior Womenswear Spring/Summer 2024 show as part of
Paris Fashion Week on September 26, 2023 in Paris, France. (Photo
by Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during
the Christian Dior Womenswear Spring/Summer 2024 show as part of
Paris Fashion Week on September 26, 2023 in Paris, France. (Photo
by Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during
the Christian Dior Womenswear Spring/Summer 2024 show as part of
Paris Fashion Week on September 26, 2023 in Paris, France. (Photo
by Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during
the Christian Dior Womenswear Spring/Summer 2024 show as part of
Paris Fashion Week on September 26, 2023 in Paris, France. (Photo
by Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26:A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)
PARIS, FRANCE – SEPTEMBER 26: A model walks the runway during the
Christian Dior Womenswear Spring/Summer 2024 show as part of Paris
Fashion Week on September 26, 2023 in Paris, France. (Photo by
Estrop/Getty Images)