From luxury boutique openings to exclusive designer collaborations and can’t-miss pop-ups, Hamptons fashion news is as exciting as ever this summer. Chanel returns to East Hampton, Toccin debuts its first standalone boutique, Stuart Weitzman heads east, and heritage brands are embracing seaside style. Consider this your insider guide to the fashion launches, shopping destinations, and stylish happenings defining Summer 2026.
CHANEL IN BLOOM
The French house returns to East Hampton with a softer summer mood
Summer in the Hamptons isn’t complete without the return of Chanel to Newtown Lane. The house has reopened its seasonal East Hampton boutique, transforming the white-brick storefront at 17 Newtown Lane into a light-filled space that feels more like a stylish summer residence than a traditional luxury store. Spread across two levels, the boutique is designed around the idea of effortless warm-weather dressing. The ground floor is dedicated to the Chanel Coco Beach 2026 collection, with a colorful mix of the pieces everyone wants to wear (and carry) on vacation. Think oversized denim totes, raffia-trimmed flap bags, shell-inspired jewelry, striped silk scarves, and an edit of sandals and summer-ready shoes.
The ready-to-wear selection leans into easy resort style, with printed separates, swimwear, sporty pieces, and breezy dresses that feel made for weekends on the East End. Upstairs, the mood is a little quieter, with a residential-style setting showcasing looks from the Spring/Summer 2026 collection alongside a dedicated watches and fine jewelry salon. It’s an opportunity to see some of the house’s signature creations up close, from the quilted-inspired Coco Crush line and the floral Camélia collection to the iconic J12 and Première watches.
As luxury brands continue to invest in seasonal Hamptons destinations, Chanel’s annual East Hampton return remains one of the most anticipated. Part boutique, part summer escape, it’s a reminder that. for many fashion insiders, a stop on Newtown Lane is just as much a part of the season as a beach day or sunset stroll. chanel.com
Tod’s Sets Sail
The Italian house looks to JFK’s legendary boat — and a season of effortless coastal style — for its latest Marlin Project capsule
Tod’s is embracing the spirit of an endlessly chic summer with the launch of the Marlin Project, a new capsule collection inspired by the legendary Marlin boat once owned by John F. Kennedy. Melding the understated elegance of New England sailing culture with the ease of the Italian Riviera, the collection channels a life of simple pleasures, leisurely days at sea, and timeless craftsmanship. Standout pieces include the technical-cotton Marlin bomber, an updated take on the house’s iconic Marlin loafer, and a range of nautical-inspired accessories, from canvas-and-leather bags to silk scarves and the signature Greca belt in fresh white-and-green stripes. Rendered in a soft palette of cream and green, the collection captures the polished, quietly luxurious mood defining Summer 2026 style. tods.com
Beach Club Italia
Dolce & Gabbana transforms Gurney’s into a full Italian fantasy
Dolce & Gabbana is heading back to the East End for another stylish summer takeover at Gurney’s Montauk Resort & Seawater Spa. Through September 26, the fashion house will once again transform the resort’s private beach club with its signature Mediterranean glamour, dressing loungers, umbrellas, and cabanas in the brand’s unmistakable prints. The partnership also includes an on-site Dolce & Gabbana pop-up boutique stocked with summer-ready pieces, plus a newly refreshed East Deck featuring a chic beachfront bar. It’s equal parts shopping destination and seaside social scene — and sure to be one of the Hamptons’ most photographed spots this season. dolcegabbana.com
Palm Beach East
Coniglio Palm Beach brings maximalist resort glamour to East Hampton
Palm Beach favorite Coniglio officially opens in East Hampton this summer, importing its colorful resortwear universe straight from Worth Avenue to the East End. Expect bold prints, embellished caftans, feather trimmed hostess pieces, and the kind of unapologetically festive fashion that feels made for long rosé lunches and charity dinners alike. conigliopalmbeach.com
SOLE DESTINATION
The East End gets a dose of la dolce vita with Stuart Weitzman’s first-ever Hamptons takeover
Stuart Weitzman is making its Hamptons debut with Exotic Escape, the luxury footwear brand’s first-ever dedicated summer shopping installation out East. Running through July 31, the limited-time pop-up takes over the boutique space inside LDV at the Maidstone in East Hampton, offering a curated edit of vacation-ready styles from the brand’s Summer 2026 collection. Shoppers can expect safari-inspired patterns, with bold crocodile, leopard, and zebra-print designs, and statement wedges, party platforms, sleek sandals, and polished everyday flats. Set against the newly reimagined, Mediterranean-inflected atmosphere of the historic hotel, the experience blends Stuart Weitzman’s signature glamour with the easy, sun-soaked spirit of a Hamptons getaway. stuartweitzman.com
BRAVE PUDDING HEADS EAST
The Oprah-approved footwear brand brings fashion, art, and wellness to East Hampton
Fresh off its 2026 FGI Rising Star Award win, cult-favorite accessories label Brave Pudding is bringing a chic weeklong activation to East Hampton July 5–11. Hosted inside two restored 18th-century buildings at 147 Main Street, the pop-up celebrates the local Revolutionary War legend that inspired founder Sarah Fiszel to name the brand. Alongside Brave Pudding’s viral cashmere sock shoes, shoppers can discover a handpicked edit of labels including Julie de Libran Paris, ATM by Anthony Thomas Melillo, LilyEve, the Invisibles by Kym Canter, Tulipe Fièvre, Sarah Wragge Wellness, and fine art photographer Judy Pak. bravepudding.com
TOCCIN TIME
The contemporary label brings its relationship-driven approach to retail to the Hamptons with private styling, same-day delivery, and an exclusive Canfora collaboration
Toccin has opened its first freestanding boutique at 44 Main Street in Southampton, marking a major milestone for founders Alex and Michael Toccin. Designed to feel more like a welcoming home than a traditional store, the space reflects the brand’s signature relationship-first approach, offering clients a highly personal shopping and styling experience. The boutique features private VIP appointments in its garden space, same-day delivery throughout the Hamptons, and a curated selection of special finds handpicked by the founders alongside Toccin’s latest collections. It will also debut the brand’s collaboration with iconic Capri sandal maker Canfora, the storied Italian label famously beloved by Jackie Kennedy Onassis. Weekly cocktails and events will further cement the boutique as one of the summer’s chicest new fashion destinations. toccin.com
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