Dior Men just unveiled its Spring 2024 campaign featuring global ambassador BTS’ Jimin.

The campaign was shot by photographer Alasdair McLellan and captures Jimin in a variety of looks from the collection, from tailored suits to chunky cable knit sweaters.

Dior’s spring campaign also comes alongside the growing popularity of K-fashion around the world, with Jimin’s fellow BTS mates already representing a number of luxury brands, including RM for Bottega Veneta, Suga for Valentino, Jisoo for Cartier, J-Hope for Louis Vuitton, V for Celine, and Jungkook for Calvin Klein.

The Dior campaign is the first for Jimin and is a testament to the star’s own personal style. He is known for his eclectic taste in fashion, which ranges from streetwear to high fashion. In the spring campaign imagery, Jimin effortlessly blends the two styles to create a look for Dior that is both unique and modern.

What to expect from the Dior Men Spring 2024 collection:

The Dior Men Spring 2024 collection features an array of apparel pieces, from tailored suits to tweed overcoats to neon dress shirts.

The collection is notable for its use of color, with a variety of vibrant shades featured throughout the collection, including bright blue, hot pink, and highlighter yellow. The collection also features a number of neutral pieces, such as black, beige, and navy.