Dark red lipstick is a beloved color among designers and makeup artists, as showcased in the latest Milanese fashion shows.

Generally, the advice for wearing it best is to start with the right shade, chosen based on your skin tone and facial colors. For fair skin with a cool, rosy undertone, dark and very dark shades with a cool, bluish undertone are perfect. For those with medium skin and an olive complexion, a dark red lipstick with a yellow or brick-red undertone will be ideal.

There’s also a selection based on texture. In terms of finish, it’s recommended to choose matte lipsticks if you have full and well-hydrated lips. Those with very thin and/or marked lips are better off with luminous and plumping finishes.

Simple, right? Well, feel free to set aside these ‘rules’ if you don’t think they’re right for you. In our opinion, the best color (and finish) is often a matter of mood, and it’s much more important to apply the lipstick well to enhance the contours of the lips and, ultimately, the face.

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How to apply dark red lipstick

Applying dark lipstick perfectly may seem complicated. Spoiler: it’s not, especially after a few attempts.

In fact, just follow some tips (well known to makeup artists) to be on the safe side. For long-lasting makeup, the lips must be soft and hydrated to ensure accurate application. The ‘weak point’ of dark lipsticks, in fact, lies in smudges, which are much more evident than with a light shade or a lip gloss.

Here are some simple steps on how to apply dark red lipstick.

  • Exfoliate: For dark lipsticks, the base is fundamental. That’s why it’s good to exfoliate the lips periodically with a specific scrub.
  • Hydrate: Moisturize your lips daily with a product like lip balm. Always remember to blot your lips before applying lipstick.
  • Apply the base: Lip primer is strongly recommended for those with even slightly dry or chapped lips. It allows you to ‘smooth’ the base on which the lipstick will be applied.
  • Color the base with lip liner: Choose a liner which matches the color of your lips – or neutral – and apply it to all the lips before the lipstick to increase its hold.
  • Use the brush: Applying lipstick directly to the lips can create the risk of leaving small areas without makeup, which are visible if the chosen color is, indeed, dark.
  • Set: For an evening-proof hold, have a translucent powder to apply on the lips.
    If you’re ready to try a dark red lipstick look, choose the one that suits you best from these proposals (below is a gallery with some lip looks to inspire you).

Dark Red Lipstick: Products to Try

Rouge Hermès Limited Edition Autumn Winter 2023 Rouge Abysse 84

An elegant Bordeaux with a touch of cobalt, authentic sun in the night.

Revlon Colorstay Satin Ink in Partner in Wine

Surprisingly comfortable and shiny liquid lipstick with a 16-hour duration. Made with Vitamin E and blackcurrant seed oil, it doesn’t dry out.

Lepo 3D Lipstick

Ultra-melting stick lipstick with a semi-opaque finish and creamy and comfortable sensibility, glides on the lips releasing intense, and long-lasting color.

RVB LAB Hydra Boost Creamy Lipstick 03

With a creamy, comfortable, and elastic texture, it ensures easy and pleasant application, with full and intense color release from the first stroke.

Kiss Fiercely 10 by Chiara Ferragni

This luminous lipstick gives lips intense and glittery color. Thanks to its thin formula rich in pigments, it guarantees softness and comfort for a super shiny result.

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