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The latest styling aesthetic taking the world by storm is the “coastal grandmother” vibe, and GRAZIA USA has been keeping up with the fashion trend since it first broke the internet back in April. It all started with TikToker Lex Nicoleta, who takes credit for coining the term. She describes “coastal grandmother” as the aesthetic for people who “love Nancy Meyer movies, coastal vibes, recipes and cooking, Ina Garten, and cozy interiors.” (The hashtag #coastalgrandmother now has over 159 million views on TikTok!)
Ever since the trend took hold, we’ve been eager to know how the influencer who coined the term styles it herself. Luckily, Nicoleta just spoke with GRAZIA USA and shared exclusive details behind her viral coastal grandmother videos.
“If you’re trying to channel coastal grandmother style, I always say to follow the three C’s: classic, comfortable and chic,” says the 26-year-old. “This style is traditional and classic by nature so rather than picking trendy pieces, opt for something more timeless. Because coastal grandmothers are busy tending to their gardens or picking up pastries from their local french bakery, they need to dress comfortably. However, just because they’re comfortable doesn’t mean they’re not chic.”
But don’t forget the finishing touches. “A coastal grandmother’s outfit is always detail oriented and that’s what pulls everything together. Think: structured sunglasses, a sweater over your shoulders, beautiful jewelry and fabulous shoes,” Nicoleta adds.
The style queen exclusively provided GRAZIA USA with her five favorite products from the Nordstrom Anniversary Sale, along with additional details on why she thinks these iconic items are key. Make sure to shop the TikToker’s favorite looks fast before the annual event comes to an end on Sunday, July 31.
Find Lex Nicoleta’s exclusive picks from the Nordstrom Anniversary Sale, below.
Striped Cotton Sweater
“This sweater is the epitome of a coastal grandmother piece. You’ve got the stripes, collar detail and flattering fit. I love that there’s a zipper because it gives you more options for styling.”
leather hobo bag
“Hobo bags are making a major comeback right now. I love this one because it’s a classic take on a trendy piece. AKA it will never go out of style.”
“Picture this: you’ve just made your morning cup of coffee and you’re enjoying it on your porch. It’s a cool summer’s morning so you need something cozy to wrap up in. Enter: this Rag & Bone cardigan.”
Wide Leg Crop Pants
“These will be your hero pants. When you’re having trouble putting together an outfit, start with these as your base and build from there. A white pant instantly elevates every look.“
“To me, oval sunglasses are as chic as it gets. This burgundy pair is that perfect mix of timelessness and youthfulness.”