With Halloween over and Mariah Carey defrosted, Coach has officially rung in the festive season with a holiday campaign. The fashion house has welcomed guest stars and friends of the brand Jennifer Lopez, Zoey Deutsch and Chan-Young Yoon for a nostalgic film titled, Feel The Wonder.
Shot and directed by Anton Gottlob, the new campaign captures the season’s joyful, child-like sense of wonder while spotlighting the house’s Winter 2022 collection. Set outside a snowy suburban front yard, decorated Christmas tress line the lawn as the video opens with ’80s synth beats. The well-dressed cast open layers of colorful wrapping paper to uncover treasures from the winter collection; a showcase of the new Heart, Tabby and Studio bags.
Uncovering the playful inner-child in all of us, Yoon jumps from a snow-covered trampoline and Deutsch throws snowballs. The three stars brave the cold in Winter 2022 ready-to-wear styles inspired by creative director Stuart Vevers’ vision of timeless American heritage juxtaposed with the attitude of counter-culture.
If this is Christmas, we want it all. Make your wish list here and send your significant other to the Coach website for all the newness.
