What can’t Grammy-winning singer Ciara not do? On top of being a fantastic vocalist, she’s a mom of three, wife, beauty entrepreneur, and now she’s adding fashion mogul to her roster. On August 11, Ciara is launching a line of accessories that seems oh-so appropriate for today’s world.
Dare to Roam redefines how we’re stepping back out into a post-pandemic world while celebrating life in motion. Whether you’re heading back into the office, taking advantage of lifted travel restrictions or heading back to campus, you’re going to want everything Ciara is offering up with Dare to Roam.
The collection includes a range of stylish yet functional backpacks, lunch boxes, and pouches. Ciara took to Instagram a few weeks ago announcing the collection, which is in collaboration with NYC-based creative agency Harper + Scott. “I’m excited to share a cool new project I’ve been working on to help you rebuild your confidence as you Dare To Roam,” said the “Level Up” singer.
Not only does the brand’s minimalist style make it ideal for any aesthetic, but it’s also ethically produced and made of antimicrobial, water-resistant fabrics — a necessity to calm the anxiety of rentering the world and keep away germs.
For every purchase made, 3% of profits go toward the Why Not You Foundation, co-founded by Ciara. The foundation fights poverty through education and mentorship for children. The partnership is the legendary singer’s first step in a larger plan to give back to underserved and marginalized communities.
Do you dare to roam? If so, the collection goes live on August 11 and will be available exclusively on the official site.
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