Chanel 31 Le Rouge is the latest exclusive lipstick featuring a rechargeable glass packaging inspired by the iconic Parisian address symbolizing the Maison. Representing the most exclusive lipsticks in the Maison’s collection, it draws inspiration from the legendary 31 rue Cambon, the birthplace of the brand.
This sophisticated collection comprises 12 lipsticks that express “the vibrant reflection of the creative spirit of rue Cambon,”. Offering shades reminiscent of the exquisitely Parisian elegance of the fashion house.
A defining feature of this precious creation is a faceted glass case inspired by the mirrors adorning the legendary art déco staircase at the iconic address. The combination of glass and metal gives rise to stunning plays of light.
Chanel 31 Le Rouge fulfills every present desire and anticipates future ones, drawing inspiration from the Maison’s rich heritage to project beauty toward an even brighter future. It represents an elegant challenge to conventions, establishing new foundations to mark the beginning of a new chapter in beauty and design.
Chanel 31 Le Rouge: The Inspiration
Throughout her illustrious career, Coco Chanel created a modern and timeless style. With her bold vision, she revolutionized beauty techniques, habits, and gestures.
Her secret? The seamless combination of elegance and comfort, aesthetics, and functionality in every creation, transforming the essential into the ultimate luxury.
Thanks to this audacity, today, the 31 Le Rouge lipsticks represent a beauty object that embodies the alpha and omega of Chanel’s creation, perfectly aligned with the philosophy of its founder.
Elegant as a jewel, this new makeup product offers a captivating design paired with a formula developed to fulfill every desire.
The Precious Packaging
Rechargeable 31 Le Rouge is the first Chanel lipstick in glass, a true prism of light that pays homage to the Maison’s symbolic location.
With this creation, Chanel transforms lipstick into a work of craftsmanship. A meeting point between technology and the expertise of glassmaking, traditionally used in high perfumery.
Four years of studies were required to perfect the design. Providing solidity to an apparently fragile packaging, an authentic marvel of technology that doesn’t compromise on aesthetic beauty.
Supervised by a Japanese master glassmaker, the project resulted in a precious packaging that reveals the splendid facets of the creation.
From the diamond cut, the glass case of this new lipstick is set with a double golden ring. These proportions create a perfect balance with the glass walls. The result? “A new signature, a new code, like two rings sealing the perfect union between present and future.”
The lipstick bullet is encased in an aluminum packaging, a recyclable material whose brilliance is enhanced by the transparency of the glass.
The interchangeable and innovative lipstick refills come with a protective cap, enabling users to seal and replace them even before finishing the product. Following Gabrielle Chanel’s philosophy, it enables traveling light, carrying only preferred shades.
Completing this marvel is a high-precision mechanism, ensuring that the refills fit perfectly into the glass packaging. It represents a technical and creative challenge more complex than it appears, resulting in an effortless, simple, and linear style.
The Refined Shades
This new collection of exclusive lipsticks offers unique color palettes inspired by the Maison’s history and unique heritage.
Chanel’s Maquillage Creation Studio brought to life 12 vivid shades with intensely luminous satin finishes. The studio worked pigment by pigment to reveal the radiance of each hue.
The proposed colors hint at specific moments in Gabrielle Chanel’s life or her passions. While others become codes, unveiling the secrets of one of her creations or evoking one of her most precious objects.
Notable shades include Rouge 2.55, a deep and sophisticated garnet inspired by the lining of the iconic bag. Rouge Fétiche, a carmine red, the color of flannel ribbons Mademoiselle wore on her ankles for good luck before launching a new collection.
And Rouge Beige, a rosy beige, pays homage to a visionary idea from an era when women were expected to wear only dark evening dresses. Mademoiselle elevated the allure of the evening gown with a satin beige version.
The Excellence of the Formula
The formula of this new range is designed “for those who want it all,”. Combining elegance and comfort with an immediate smoothing effect that intensifies with each application.
Chanel 31 Le Rouge is an exceptional rouge, seamlessly blending makeup and skincare.
Moreover, the unique combination of waxes, plant oils, and camellia extract softens the lips. While passion fruit oil stimulates the synthesis of hyaluronic acid, collagen, and elastin, giving the lips a more defined appearance.
As explained by the brand, after application, the lips appear defined for up to 8 hours. After four weeks of use, contours are more defined, and the lips appear firmer, smoother, plumper, and naturally more beautiful.
Chanel 31 Le Rouge: The Signature Fragrance
Even the lipstick’s fragrance, inspired by the gardenia, is a tribute to Chanel’s style.
Developed specifically by Olivier Polge, Maison Chanel’s Perfume Creator. His collaboration with the Chanel Perfume Laboratory, offers a delicate and intimate fragrance dedicated to the wearer.
Where to Buy 31 Le Rouge
The new Chanel lipsticks with glass packaging are available on the official Chanel website and in fashion and beauty boutiques.
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